Winner in the Category “Best Digital Event 2023” in the BrandEx Award
“Dürr Open House 2021” – More High-Tech, More Individuality, More Range
“Dürr Open House” for Dürr Systems AG, was staged by what when why® for the very first time: completely digital and climate neutral. For many years this event has been the most important industry event worldwide. It serves as networking platform as well as an information hub and is therefore the most important sales event for the global market leader in paint shops worldwide. Based on several customized workshops, a completely new form of communication was born. More high-tech, more individuality, more information, more communication, more range as well as an unlimited number of participants. An unprecedented digital event concept. The perfect match: an entirely individually personalized communication journey, from save-the-date right down to the follow-up. Through the strategic selection of GATE22 as the most suitable streaming location, our customer was provided with an absolutely outstanding digital experience. Combined with the event platform PIXSTREAM, our long-term partner b&b was able to support us in successfully transforming our customer’s vision into an informative, perceptible and emotionalized high-tech format.
Fabulous New Digital World
“Dürr Open House 2021” was a combination of successful elements from traditional live communication and new, sustainable digital options. The center piece was a personalized and accessible 24/7, digital information hub (www digitalHome), to which all guests received their own personalized access details. With only “one click” participants were able to get into direct contact with their key accounts as well as with their Dürr technology experts. Due to the unlimited number of participants, all the important target groups, especially also on the American and Asian continents, could be easily reached and all-inclusively involved. In the Showflow – with the help of sophisticated 3D technology – all guests had the opportunity of going on their own personal deep dive and taking close-up looks at the details of Dürr innovations. The format was broadcast on various days in a total of nine languages and 47 countries. Special (digital) benefit: through dedicated tracking, the interests of the participants could be accurately recognized, documented and traced and all of this at reduced rates per participant in comparison to previous “Open House” events.