Anniversary

70 %

of the companies celebrate their anniversary in a big way every 5 years!

680 EUR

are invested on average per participant

A company anniversary is perfect for celebrating achievements and milestones. To place a company in the limelight. At the same time, it is an ideal framework for inspiring customers, employees and multipliers und retaining them over the long-term. But to fully utilize the potential provided by an anniversary year, you need perfectly orchestrated communication. Every detail, each touchpoint has to be carefully planned. Everything must contribute to this big occasion and underline its unique flair.

We will stage your company’s anniversary for you. And direct your visionary thinking towards the future. Towards your upcoming years of success. In close collaboration with you we will develop an event-centered live communication concept that will make your anniversary unforgettable. And a customer journey that will involve and emotionalize your target group. We will make sure that all actions are harmoniously linked and that your messages are compelling, clear and memorable. Be it an official ceremony, an event for your employees or a family day. As the winner in the category “Best Corporate Event” at the prestigious BrandEx Awards in 2024, we know how to stage outstanding events and provide inspiration that continues to resonate. with those who attend. Our experience guarantees that nothing is left to chance. This is how events emerge that will shape and empower your brand – far above and beyond your anniversary year.

Convincing works best by showing:

Frequently asked questions about company anniversaries

Answers to the most important questions about the planning, organisation, guests and impact of a company anniversary.

An anniversary event showcases a company milestone – as a narrative of the brand and its values for internal and external audiences.

An anniversary provides a rare opportunity to tell the story of a company’s history, values and vision for the future all at once – in a way that is emotionally engaging, fosters a sense of identity, and has a powerful impact both internally and externally.

Depending on the concept, this may involve staff, families, customers, partners, politicians, the press and the general public – often in a carefully planned sequence of different formats. Combined with what when why’s campaigning, this results in highly effective communication campaigns.

VIP galas, formal ceremonies, staff events, family celebrations, client evenings, open days, international roadshows, digital anniversary experiences, anniversary campaigns, exhibitions and multi-day event concepts.

A strong overarching theme that links the past and the future, a consistent brand presentation, and a communication strategy (what, when, why campaign) that extends beyond the event date.

For large-scale projects, we recommend allowing at least 12 to 18 months’ lead time – strategy, concept development, venue sourcing and communication support all take time.

Storytelling transforms an anniversary milestone into a holistic experience. History, values and a vision for the future are woven into an emotional, authentic narrative that runs through every touchpoint.

An anniversary provides the perfect framework for a multi-faceted communications strategy: a pre-event campaign, a main event, and follow-up content – across all relevant channels and target groups.

Yes – particularly for international companies, hybrid anniversary celebrations combine in-person celebrations with global participation and maximum reach.

Success is measured in both quantitative and qualitative terms: participation rates, NPS, qualitative feedback, brand and image impact, media and social media reach, as well as the long-term impact on employee engagement, customer loyalty and reputation.

Organising an anniversary event is an extremely complex undertaking with numerous potential pitfalls. An experienced agency brings together strategic, creative, communication and production expertise – ensuring that the anniversary is more than just a celebration: it is a milestone that shapes the brand.

What our customers say

"I would like to express my sincere thanks for the wonderful anniversary celebration. The hosting, the variety of the event and the appreciation shown to the staff were all fantastic. The personalised scarves, in particular, were a brilliant idea that brought a great deal of joy and gratitude – a wonderful attention to detail. Many thanks to the team at what when why!"

Company name

Voith

Position

Member of the Supervisory Board

"As a communications and events agency, you have impressed us across the board with your organisation of high-profile events. We cannot recommend your professional, high-quality services highly enough. We were particularly impressed by how you responded to our ideas and requirements on a case-by-case basis and supported us with bespoke solutions."

Company name

Mercedes-Benz Cars Middle East FZE

Position

Procurement Manager

"After intensive preparation, we were able to enjoy a fantastic family celebration with the team from what when why. The feedback was overwhelming. You developed a brilliant concept and brought it to life in no time at all with tremendous dedication. Every detail was taken care of perfectly on the day. Thank you so much for this outstanding collaboration!"

Company name

TRUMPF

Position

Reception / Press Team Lead

"The presentation by the team from what when why got our event workshop off to a brilliant start. The participants were delighted and took a lot away from it. It’s a shame that time was limited – hopefully we can do something like this again in the future."

Company name

Baden-Württembergische Bank

Position

Marketing Manager

"We would like to extend our heartfelt thanks to the team at what when why for their support and dedication during our anniversary celebration. It was a fantastic event, and the feedback from our guests was nothing short of phenomenal. You played a key role in making this event such a great success. Thank you very much for your excellent work!"

Company name

FEINMETALL

Position

Managing Director

"We're still absolutely blown away by this fantastic event, with all its hands-on activities and impressive shows. From the catering to the logistics, everything was perfectly organised. The day was a resounding success and will remain a fond memory for all of us. Many thanks to the team at what when why for pulling it off so brilliantly!"

Company name

TRUMPF

Position

Events Coordinator

"It has been an absolute pleasure working with what when why. Writing a testimonial for a company that truly deserves it is just a small token of our appreciation for your highly professional work – something we have always valued greatly. Keep up the good work!"

Company name

Mercedes-Benz Cars Middle East FZE

Position

Procurement Manager

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