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Event agency what when why –
No. 1 in Eventmarketing, Online- and Hybrid Events

Teamwork on eye level, results on the highest level

Event agency what when why®- News.

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The event industry in and after Corona

The Corona pandemic has hit live communication harder than almost any other industry. Solutions that had functioned perfectly for decades were undermined virtually overnight. What sounds like a catastrophe at first glance also turns out to be a great opportunity for the future of the industry.

Zertifikat klimaneutrales Unternehmen
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’what when why’ intensifies its climate protection

The agency ’what when why’ from Ludwigsburg continues to expand its social and ecological commitment. On the one hand, the agency was officially certified as a climate-neutral company by ClimatePartner. Beyond that in the future national and internationally only climaticneutral Events are planned and converted.

Fachbuch Smarte Events
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Carsten Knieriem and Stefan Luppold present the reference book "Smart Events“

We know about live events. Digital and hybrid ones too. But what are Smart Events? Carsten Knieriem and Stefan Luppold define the Smart Event in their guidebook as follows: "... a clever, modern, strategically and in terms of staging precisely fitting live communication." What that means exactly, they describe in a detailed and practical way.

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Robert Bosch Stiftung, Jugend und Nachhaltigkeit

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Business Theater: Unternehmens-Realität in UHD

Stay Gala teaser
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Dritte Gala der Stiftung Stay glänzt mit Erfolgen


Carsten Knieriem
Managing Director

Live, Online or Hybrid Events: Reaching people means reaching goals.

Since Covid-19 at the latest, the requirements for tangible communication have changed!

Live events with their outstanding charisma are complemented by location-independent event formats such as online and hybrid events. That is also a good thing. Because strategic event marketing is and remains a long-term and continuous communication process, which is now also extended online.

Whether live or online events: With our event and communication concepts we activate and involve people in a sustainable way. The participants are an important and active part of the event. They help shape the entire communication process – and thus participate in the success story that is then written together.

The mix makes the difference.
Our clients.

Why choose
what when why®?

USP x 3

Radical client benefits.
We don’t want satisfied clients – we want inspired clients.

Involve. Activate. Participate.
We create an impact. With a guarantee! That’s why our fee is determined by your success.
Want to know more about our success-related fees?

Long-term enthusiasm.
We transform participation into involvement and turn target groups into convinced partners, active stakeholders and enthusiastic multipliers.
Our aspirations – Unmistakeable. Likeable. Personal. Would that suit your company?