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Event agency what when why®

Strategic Event Marketing

Live, digital and hybrid events

Event agency what when why®- News.

TRUMPF Gala 100
www business news

TRUMPF Festival 100 and Mission Future - Together into the future with nearly 10,000 participants

We at what when why love challenges: Eight weeks after the TRUMPF Gala 100, two major events - around the 100th birthday of the TRUMPF company - took place simultaneously on July 8, each with nearly 5,000 participants: At the headquarters of the high-tech company in Ditzingen and at the laser location in Schramberg.

TRUMPF Gala 100
www business news

TRUMPF Gala 100 - First fully immersive anniversary event

Whether in the national press or in the social media - it is present everywhere: The high-tech company TRUMPF celebrates its 100th birthday this year. We at what when why were right in the middle of it and put together several genuine centennial events for the world market leader.

BrandEx Award 2023 gesa niessen m4fcc.de 026
www business news

Gold for what when why – first time round

Ludwigsburg-based live communication agency "what when why" has won a gold BrandEx Award in the "Best Digital Event" category and a bronze award for all submissions in the "Best of Best" category. The project "Dürr Open House 2021" was recognized with the highest honor at the BrandEx Awards 2023 on January 10th in Dortmund. The BrandEx Award is the most prestigious award for live communication in Germany and is presented by the Association of Event Industry (fwd).

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www business news

Sales at its best: Interactive and with global reach – from our temporary streaming studio.

www demonstrates how presenters, immersive environments, and high-resolution 3D product films merge into an innovative, globally accessible customer sales event at the Dürr NEXT.assembly Innovation Summit 2022 in a green screen studio. It shows how people around the world can experience a virtual product journey of a special kind and emotionally experience world premieres for final assembly.

Carsten Coaching Website
www business news

“I have a dream.” – The power of the spoken word

"I have finished!" With these words, Giovanni Trapattoni concluded one of the most legendary press conferences in German football. Why are we talking about this? Because this moment shows the power and sustainability that can be found in spoken words. A good speech can change the world. It can build reputation and guide people. But it can also cause damage. Great damage.

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www business news

Feels like you’re a professional football player

what when why designed and realized a unique anniversary celebration for long-term employees for the Voith Group. Right in the Voith Arena, the home stadium of the second division soccer team 1. FC Heidenheim. Including a visit from successful coach Frank Schmidt and a special edition of Dingsda.

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www business news

The event industry in and after Corona

The Corona pandemic has hit live communication harder than almost any other industry. Solutions that had functioned perfectly for decades were undermined virtually overnight. What sounds like a catastrophe at first glance also turns out to be a great opportunity for the future of the industry.

Zertifikat klimaneutrales Unternehmen
www business news

’what when why’ intensifies its climate protection

The agency ’what when why’ from Ludwigsburg continues to expand its social and ecological commitment. On the one hand, the agency was officially certified as a climate-neutral company by ClimatePartner. Beyond that in the future national and internationally only climaticneutral Events are planned and converted.

Fachbuch Smarte Events
www business news

Carsten Knieriem and Stefan Luppold present the reference book "Smart Events“

We know about live events. Digital and hybrid ones too. But what are Smart Events? Carsten Knieriem and Stefan Luppold define the Smart Event in their guidebook as follows: "... a clever, modern, strategically and in terms of staging precisely fitting live communication." What that means exactly, they describe in a detailed and practical way.


Carsten Knieriem
Managing Director

Live, Online or Hybrid Events: Reaching people means reaching goals.

Since Covid-19 at the latest, the requirements for tangible communication have changed!

Live events with their outstanding charisma are complemented by location-independent event formats such as digital and hybrid events. That is also a good thing. Because strategic event marketing is and remains a long-term and continuous communication process, which is now also extended digital.

Whether live or digital events: With our event and communication concepts we activate and involve people in a sustainable way. The participants are an important and active part of the event. They help shape the entire communication process – and thus participate in the success story that is then written together.

The mix makes the difference.
Our clients.

Why choose
what when why®?

USP x 3

Radical client benefits.
We don’t want satisfied clients – we want inspired clients.

Involve. Activate. Participate.
We create an impact. With a guarantee! That’s why our fee is determined by your success.
Want to know more about our success-related fees?

Long-term enthusiasm.
We transform participation into involvement and turn target groups into convinced partners, active stakeholders and enthusiastic multipliers.
Our aspirations – Unmistakeable. Likeable. Personal. Would that suit your company?