Corporate Event
Digital and Hybrid Event
Leadership Conference
Anniversary
Conference
Sales Event
Portfolio
In an increasingly complex media landscape, it is essential to selectively position your brand in all the relevant channels. Through our organic approach that is deeply rooted in live communication, we will extend the impacts of your event and ensure long-term sustainable effects that reach far beyond the actual day of the event.
Our strength lies in the targeted extension of live communication through strategically planned, cross-media campaigns. These campaigns generate a sustainable impact before, during and after your event. In so doing, your event becomes a “communication lighthouse” – the central highlight of your brand communication that enhances your reach and the presence of your brand far beyond the actual day of the event, through customized campaigns with direct proximity to the target groups.
Our approach integrates digital communication, social media and classic media to precisely address the relevant target groups. This not only guarantees a large reach but also consistent communication with stakeholders. This allows your company to be perceived as a trustworthy and credible partner while we strategically increase the effectiveness of your live communication through targeted campaign actions.
Every successful campaign begins with a clear goal. Based on a (possibly already existing) live communication action, we define communication objectives and analyze the additional needs and expectations of your target groups. This step forms the basis for all further actions because then we can create synergies between the event and the planned communication actions. The analysis includes which messages work the best and how we can ideally utilize these messages across all the different channels.
After the analysis we develop customized campaigns that directly promote your communication objectives, brand values and your brand essence. Our approach is not only creative but also strategically sound: Every element of the campaign, be it visual or content-related, supports your corporate objectives and the corresponding communication objectives and enhances the impact of your live communication. Here we rely on innovative ideas to sustainably address and emotionally involve your target groups. We make the unique character of your communication campaign and your brand visible on all the relevant channels and turn it into a lasting memory for all.
Effective planning requires precise implementation. Because this is decisive if you want to succeed. Our experts in campaign management coordinate all the activities and ensure that everything runs smoothly. From preliminary communication through medial extension to follow-up processing – every phase is meticulously translated into action. Therefore, we calculate previously defined KPIs to continuously monitor and optimize the success of the campaign – be it in terms of range, commitment or an increase in sales.
We provide detailed assessments during as well as at the end of a campaign. We analyze the results and compare these with the set objectives to make the success of the actions transparent. Through targeted screening during the campaign and an analysis of the final campaign results, we gain valuable insights and derive recommendations for action for future campaigns. In so doing, we ensure that every campaign is not only successful for a short period but also contributes to the enhancement of your brand in the long term.
Strategy Implementation CampaignDrive it!Learn more
Anniversary Campaign People.Power.Passion Learn more
Work with us // Work with us // Work with us //
What are you waiting for?
Let’s make your brand shine.