Why consulting is the keyCorporate Communication that hits home

To be really effective, successful corporate communication must be selective and has to hit home. Powerful communication architecture is the basis for ensuring that messages are not only heard but understood and can become emotionally anchored.

Companies are often faced with the challenge of conveying complex contents to a large number of stakeholders – be it internally to employees or externally to customers, investors or the general public. 


Every target audience has its own expectations and communication needs and to selectively cater to these requires a great deal of expertise and sensitivity.

We do not see ourselves as external consultants who provide advice from an outside perspective but as strategic partners who sharpen the essence of your communication and concisely enhance it, together with you. Therefore, we always keep the big picture in mind: From the individual message, through strategic planning to step-by-step implementation – emotionally, sustainably and always with an eye on the objectives.

Analysis of
the status quo

The beginning of every successful consulting processBefore we provide recommendations or develop strategies, we conduct a thorough analysis of your corporate communication up to the present moment. As a whole or in specific areas. We find out what works well and where there is potential for optimization. It is not only about uncovering weaknesses but about discovering opportunities that can make your communication more effective. This analysis is the basis for all further steps.

Strategic Alignment

Developing the central narrative Based on the analysis, we create a strategic realignment of your communication. The central focus is a clear and engaging narrative that unites all future actions. This guiding principle is based on the specific values of your brand, your objectives and the vision of your organization. It is our goal to develop a consistent communication strategy that provides success in the short term as well enhancing your brand in the long term.

Defining Actions

customized concepts for every target group After having defined the strategic alignment, we define concrete actions. This is about developing the appropriate actions for various stakeholder groups and selectively defining the right channels for these. Every action is individually tailored to meet the needs and expectations of the respective target group to generate maximum impact.

Continuous Guidance and Optimization

Reacting flexibly to changeCommunication is a dynamic process. Our consulting process therefore do not end with the development of a strategy. We provide you with continuous support during their implementation. We regularly monitor the effectiveness of the actions and adapt them to meet new requirements if necessary. It is our goal to keep your communication strategy flexible and up to date at all times so that we can react quickly to new challenges when we need to.

Corporate communication that works. With us at your side.

Our goal is to not only reach short-term communication objectives but to develop your corporate communication in such a way that it is successful in the long term. This requires us to stay in touch with your team on a continuous basis, to conduct regular evaluations and to create an ideal co-creation process. As your strategic partner, we are there for you when you need us, so that we can continue optimizing your communication and react flexibly to any changing conditions.

At what when why we combine analytical precision with creative instinct to raise your communication to new levels. Our approach creates a stable basis and enhances the emotional and therefore lasting connection to your target groups. We will support you in defining the right communication actions and to implement them where they are able to generate the biggest impact.

Convincing works best by showing:

Purpose
EntwicklungEmpowering success through financial expertise

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What our customers say

"I would like to thank you on behalf of the family for the successful anniversary celebration. The facilitation, the variety of the event and the appreciation of the staff was great. In particular, the personalised scarves were a great idea that brought a lot of joy and gratitude - a wonderful attention to detail. Many thanks to the What When Why team!"

Company

Voith

Position

Member of the Supervisory Board

"It was an absolute pleasure doing business with what when why. Sending a reference letter to a company that truly deserves it is just a small recognition of their very professional work, something I have always admired. Keep it up and keep in touch!"

Company

Mercedes-Benz Cars Middle East FZE

Position

Procurement Manager

"After an intensive period of preparation, we were able to experience a gigantic event together with the what when why team. The feedback was overwhelming. You came up with a great concept and made it happen in the shortest possible time by getting really involved. Every detail was perfectly taken care of on site. Many thanks for this outstanding collaboration!"

Company

TRUMPF

Position

Press and Public Relations

"The presentation given by the what when why team was a great way to kick off our Event Workshop. The participants were enthusiastic and got a lot out of it. It's a shame the time was limited. Maybe we can do this again in the future."

Company

Baden-Württembergische Bank

Position

Marketing Manager

"We'd like to thank the team at what when why for their support and commitment to our anniversary celebrations. It was a fantastic celebration and the feedback we received from our guests was phenomenal throughout the evening. You were instrumental in making this event a great success. Many thanks for your great work!"

Company

FEINMETALL

Position

Managing Director

"Thank you to the what when why team for the great collaboration. The event was a complete success. It was great fun. It was a real enrichment to work with you in a professional, relaxed and pleasant way. You rarely find that in the industry. I'm already looking forward to working with you again."

Company

Die Tonköpfe

Position

CEO

"We are still completely blown away by this fantastic festival. There were so many hands-on activities and amazing shows. Everything was perfectly organised, from the catering to the logistics. The day was a complete success. We will all remember it fondly. A big thank you goes out to the what when why Team for making this happen!"

Company

TRUMPF

Position

Officer Central Events

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