Purpose Development

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BANSBACHEmpowering success through financial expertise


 “Why we do what we do”: The power of a clear corporate purpose
In a world in which markets, technologies and expectations are constantly changing, it has become essential to ask some important questions: Why does our company exist? What are our driving values? For and together with BANSBACH, we developed a corporate purpose that answers these questions and that lays the foundation for a powerful corporate purpose.

Why a corporate purpose is so important
A clear purpose

• provides orientation – internally as well as externally
• builds trust and promotes the employees’ identification with the company,
• makes the company attractive for talents and customers,
• provides a clear basis for decision-making, specifically during complex times.

The purpose is the core, that sets a company apart from others and that helps you to remain authentic in a world shaped by values.

The path to your purpose
At BANSBACH this development was an inspirational process: Workshops were used as a point of departure to bring together the brand essence, the values, the vision and the company’s mission. Complemented by employee surveys, we ensured that the purpose would be supported by everyone in the company.

A Purpose for a Strong Corporate Culture
A clear purpose is far more than just a sentence on a piece of paper. It is the driver for an authentic corporate culture, and it motivates people to give their best every day. Companies such as Bansbach demonstrate how useful it is to meet this challenge – thereby laying the foundations for a successful future.