The new strategy – diverse target groups – an effective communication campaign
A new CEO, a comprehensive strategy and heading into the future. A global market leader is realigning itself. Not an easy task. The new course of action requires the courage to embrace change, flexibility, patience, commitment and a common direction. As well as effective and consistent communication.
It’s all or nothing: A clear understanding of changed market conditions, entry into new markets, developing new solutions, the appropriate mindset, bundling skills, the concerted collaboration of global subsidiaries, a new team spirit. And last but not least, even happier customers.
This is why what when why developed a communication campaign for all target groups: “Drive it!”
To begin with, the campaign was set up for a period of two years and was aimed at addressing all relevant stakeholders: from the supervisory committee, through leaders and staff, to customers and the general public.
“Drive it!” was also the motto for leadership communication. It simultaneously expresses what this international specialist for drive technology expects from its leaders and the entire workforce.
By means of a compact and maximally interactively staged digital event, all managers around the globe were sworn into this new course of action. This requires clear, unequivocal communication. An effective reduction of the overall strategy to include the essential core messages.
A modern and diversified stage setting, state-of-the-art presentation formats, precisely prepared and interactively engaged speakers, exciting, entertaining media and plenty of room for interaction with the participants – all of this was combined into an overall storyline including all the individual production features. Especially effective: The event became a work meeting. Contents and work packages were explored and specified with participants in online workshops. The goal and the task was now clear to all: Let’s drive it!
This requires clear and unambiguous communication. An effective reduction of the overall strategy that includes the essential core messages.