Dürr Systems AG is a leading global mechanical and plant engineering company with a focus on innovative solutions for painting technology, final assembly, environmental technology and the digital factory.
For the first time ever, “Dürr Open House” was turned into a completely digitalized and climate neutral event by what when why®. This event is the most important get-together in the industry and features a networking platform as well as an information hub. It is also the most significant sales event for the entire sector.
In a number of intensive workshops, we came up with a new form of communication. More high-tech, more individuality, more information, more interaction and more participants through a wider reach. These success factors resulted in an unprecedented and unique digital event concept. An entirely personalized communication route, from save-the-date to the follow-up, ensuring continuous involvement of the participants.
what when why® chose a high-end streaming venue to provide the participants with an outstanding digital experience. “Dürr Open House 2021” combined successful elements of live communication with sustainable options from the digital world. At the heart of the event, we placed a personalized, 24/7 accessible digital information hub (www DigitalHome) and all guests were provided with personal access details. With only “one click” participants could come into direct contact with their key accounts as well as with a Dürr technology experts.
Due to the unlimited number of participants, all the important target groups, especially also on the American and Asian continents, could be easily reached and all-inclusively involved. In the Showflow – with the help of sophisticated 3D technology – all guests had the opportunity of going on their own personal deep dive and taking close-up looks at the details of Dürr innovations.
The format was broadcast on various days in a total of nine languages and 47 countries.
Special (digital) benefit: Through dedicated tracking, the interests of the participants could be accurately defined, documented and traced. All this at a reduced cost per participant.