EMC: The power of enthusiasm / "Power and speed"
The distribution partners play an important role in the success of EMC Computer Systems, the market leader for storage solutions. Even more so when it is a question of communicating a new partner strategy. This is a subject that is both important and sensitive, as EMC’s sales partners are also a target group that are heavily courted by the competition!
Our assignment was therefore not just to demonstrate that EMC is the highest performing provider and market leader for digital storage solutions. It was also necessary to create a bond between the partners and EMC in terms of content and emotion and to ensure greater identification with the company. A further aim of the event was to strengthen motivation and to improve communication so that the partners would feel sufficient commitment and loyalty to advance the common business success.
Using the fitting slogan “EMC – Power and Speed”, an overall programme was developed for the 350 participants, taking all these requirements into account. All the elements of the event were interlinked in a way that would fill the participants with lasting enthusiasm – these included informative presentations, interactive workshops, product exhibitions to demonstrate solutions and go into more depth, exhilarating driving experiences, and evening events that built on one another and became increasingly ambitious as they went on.
EMC2 – Wild Wild West – Go for miles!
“Every year we do it again and every year we succeed in reaching our goals” – this is how Sales views the world.
It also applies to communication agencies when it comes to developing the new sales activation programme each year. And if the journey of the winners happens to lead them to Wyoming, the geographical origin of Cowboys and Indians, then it seems a good idea to integrate this destination into the concept in a suitable and effective way. With the creative presentation of the sales programme under the slogan “Fascination Wild, Wild West – Go for Miles”, we succeeded in communicating the annual targets in a way that was also transparent, humorous and emotionally-charged.
Both the sales activation programme and the partner incentive programme were planned entirely under the slogan “Wild, Wild West”, with all its strong associations. Cowboy Joe Jenkins – adventurous, always brave and always fighting for what is right – was presented as a figure to identify with for the competition and the journey, and as a communicator and motivator.
The structure of the competition was supported by four accompanying and coordinated means of communication:
- a website as a central point of contact for all the information surrounding the partner programme
- communications in the form of regular e-mails to remind the partners of their individual competitive and quarterly goals in a light-hearted way
- motivation kits as small, motivating signs of appreciation to fit in with the theme
- Joe Jenkins comic strips that are in line with the adventure of the partner incentive scheme
All in all, an original and convincing story that sparked a great deal of interest and was well received, and that effectively supported and motivated the sales partners in reaching their goals over the course of the year.
VHV Annual kick-off convention 2018: "Think clearly – act cleverly"
In line with the motto “Think clearly – act cleverly”, the company’s strategic direction for 2018 was communicated with a call to employees to take time to reflect in order to avoid potential pitfalls in terms of reasoning or actions. The goal was to maintain the enthusiasm of the 250 participants for the company’s diverse range of opportunities for success and to keep their level of motivation high in the coming year.
The one-day annual kick-off convention for 2018 for the whole of the German inside sales and field sales staff at VHV Insurance in Stuttgart consisted of a conference component with a lot of variety which focused on an innovative central stage, plus further exciting programme points in a range of different and diverse locations, such as the Mercedes Benz Museum and the Rauschenberg Supper Club.
In the context of an award ceremony, individual sales employees and teams were presented with awards for outstanding performance in the 2017 business year and for demonstrated commitment to the company. The evening programme that followed was the perfect way to round off a successful annual kick-off event.
After two successful kick-off conventions, in 2018 in Stuttgart and 2019 in Düsseldorf, the key challenge for us now is to create an innovative and special mix each year, comprising elements that convey information, more communicative components and less formal elements, and to implement all these perfectly. www is proud of this ongoing collaboration and is looking forward with great excitement to future formats for the event.
260 employees happily accepted an invitation from their board of managers to take part in a convention in the Münchner Halle on the grounds of the Hannover exhibition centre and a social event afterwards in the evening.
The evening’s celebrations were organised as an Oktoberfest with a beer tent atmosphere, in keeping with the event’s timing.
Our assignment here was to arrange lodgings for the participants, to organise the transfers between hotels and the venue for the convention, and to create an attractive setting in the Münchner Halle for both the convention and the autumn celebration in the evening.
To give the guests the authentic feel of a festival marquee from the start and to create a relaxed setting conducive to good communication, the seating chosen for the convention was in the style of a tavern with rustic detailing, which was complemented by an appropriate concept for the food. A stage that in some places extended as far as the audience created a feeling of closeness between the speakers and the guests.
The event was given an authentic and entertaining framework by a range of different kiosks with performers that were set up for the Oktoberfest and which were put to good use by the participants.