LBBW Management Conference as an Interactive Change Event
800 managers were invited to meet at the Messe Stuttgart (exhibition centre) to discuss opportunities and challenges for LBBW in the coming twelve months.
The International Congress Centre (ICS) in Stuttgart, a contemporary and versatile venue, became the temporary headquarters for the LBBW management team.
The focal point of the concept for this change event: consistent activation and involvement of the participants. The goal: to activate and involve 800 participants and to turn them into expert ambassadors for change.
Close collaboration between LBBW and what when why resulted in an exciting mix of workshops designed to address themes in a particularly in-depth way, presentations by experienced speakers, and workshops in a fishbowl format.
A large, interactive and themed exhibition with 28 stands and a business theatre on the subject of agility, which used humour to raise some critical themes, brought the factual and emotional dimensions of the content together in a poignant way.
Always in focus: critical interaction and discussion between the participants on the important themes of this forward-looking convention.
The exciting overall dramatic concept ensured that inhibitions were already overcome at the start of the first day and that the desired dialogue was effectively fostered.
A stylish award ceremony honoured what had already been achieved, and there was a seamless transition into the evening event.
In the purpose-built high-class beer garden, the LBBW management team made good use of the opportunity to discuss their impressions and findings in pleasant surroundings.
Bethmann Bank: “Together. to get there”
The takeover of the private client division of Credit Suisse helped the Bethmann Bank develop into Germany’s largest bank for private clients. With this in mind, we were given the task of bringing together the “best of two worlds” under the umbrella of the Bethmann Bank.
Advance communication took the form of a creative film competition, which gave participants from the extended branch network the chance to get to know one another and provided the basis for the desired interaction and shared experience. At the event itself, strategies were communicated in a clear and vivid way through innovative live experiments, and a diverse series of discussion sessions provided an opportunity for even critical themes to be dealt with effectively.
An iPad-based team challenge led the participants through the city of Frankfurt. Solving a mix of mandatory and optional tasks, dealing with both bank and city-related content, earned the teams all important points in the competition.
The successful conclusion to this inspirational team-building exercise: the participants worked together to pull a passenger ship with a gross registered tonnage of 230 to the opposite bank of the River Main – perpendicular to the direction of travel. With the combined strength of all the participants, who were 100% focused on the task in hand, the ship was soon brought to shore – and with it the core message!
The kick-off came to a close with a glamorous evening event which included an award ceremony.
The event was conceived as a one-day event in Frankfurt am Main with 450 participants.
Leadec: Roll-out of international brands
With the sale of the Industrial Services division, Voith made room for Leadec – a new brand and stand-alone presence on the market. As experts in effective communication processes in change situations and using our diverse range of experience with change processes, www provided support with the communication and staging aspects of the new brand’s launch.
Dramaturgically well thought out event elements that built on each another, striking media and the interactive tool “www InterAct” for guests resulted in a high level of participation and motivation for those taking part and ensured that the brand premiere was a success.
“Activate and involve” – with this requirement, www developed a concept that was premiered in the two-day rebranding event in the Mercedes Benz Museum in Stuttgart. 80 international managers engaged with the opportunities and possibilities of brands in general and the new brand Leadec specifically. Awaiting the participants, among other things, were keynote presentations from speakers from various different regions of the world, emotionalising media, workshops, content-related team-building exercises, Q&A sessions and live voting sessions.
While the event in Stuttgart was happening, the key content from the convention was made available worldwide to the company’s various regional offices so that it was possible for them to go ahead with regional rebranding events for all employees in all the regions two days after the premiere.
Voith Turbo: Change event for international top management
Change management – a genuine challenge for companies of any size. As well as clear goals, strategies, processes and improvements, the critical factor in this situation is communication. How can we get all our employees on board? How can we motivate everyone to work towards our key goal? How can we effectively implement change in organisations?
These are precisely the challenges that Voith Turbo was facing.
After countless “town hall” meetings in advance and the intensive analysis and restructuring of processes, the event represented the culmination of the communication efforts. 180 managers from all over the world came together for this international management meeting. At the event, the entire change story was communicated in a way that was easy to comprehend.
Using high-tech sailing as a metaphor, we succeeded in transferring the story into a dramatic concept spread over several days and literally took the participants on a journey. A strong media concept as well as the incorporation of further conceptual measures, such as the “Crew Wall” and the “Navigation Area”, and the integration of themed workshops all served to underline the imagery of the sailing theme.
This had the desired results: transparency, a high level of motivation and a strong sense of belonging to a community whose members are all pursuing the same goal. We succeeded in gaining the commitment of the international management team to the change process using a convincing change story and interaction to involve them in the relevant content.