Three days.
Four global live streams.
Over 1,800 customer representatives in more than 40 countries.
The Dürr Open House 2026 was not a digital event.
It was an international sales format.
DACH. Europe. Asia. The Americas. Over three consecutive days.
Regionally executed. Globally orchestrated.
And above all: a hybrid concept thought through to its logical conclusion.
At many locations worldwide, events were streamed simultaneously—with invited customers, local teams, and genuine on-site interactions.
This was complemented by live connections to international locations, direct interaction, and a setup that fostered a sense of closeness even though people were thousands of kilometers apart.
One of the most powerful moments:
A customer developed a design during a public livestream.
An hour later, that very design was painted live at the Dürr Technikum.
That’s exactly where the impact happens:
When technology isn’t just explained, but brought to life.
Perhaps the most important feedback after the event?
Not the high viewership numbers.
But rather:
“We generated an incredible number of inquiries from it.”
That’s how international sales work today.
www people.
People shape progress.
Great experiences don’t happen by chance.
They happen where strategy meets execution.
Where ideas become processes.
And complexity becomes clarity.
Mercedes-Benz Dealer Engagement: Personal, International, Connecting.
International collaboration begins when people engage in conversation with one another—when experiences are shared, new perspectives are opened up, and individual contacts grow into genuine connections.
Strategy sets the direction. People determine success.
That’s exactly why Volksbank’s Town Hall was so much more than a traditional employee event.
It was the moment when a strategic decision became a shared understanding.