Christian Heuer will assume the role of COO as an authorized signatory

Reliable processes, clear areas of responsibility, and less effort for clients—these are the priorities Edwina Herrmann brings to her work at *what when why*. Since May 2023, she has served as a project manager at the Ludwigsburg-based agency, overseeing events of all scales from initial planning through to execution. In doing so, she combines her background in the hospitality and event catering sectors with a steadfast focus on the client’s perspective.

Effective retroactively as of March 1, 2026, the Ludwigsburg-based agency what when why has appointed Jana Leonhardt as Event Project Manager. The 25-year-old joined the agency, which specializes in event-centered B2B communication, in December 2023 as a Junior Project Manager and has since supported numerous projects—including those for LBBW, Bansbach, Bechtle, and Hager. During this time, she has established herself as a reliable and highly valued project manager.