Leadership Conference

3,9 Years

are CEOs in Germany in office on average

4 Years

average until new strategy is implemented

Digitalization, GenAI, Agility, Industry 4.0, VUCA. Companies are increasingly under pressure to continuously question themselves and their own corporate processes. To readjust their business models and the way in which they work if the need arises. This is only possible with the willingness to react adaptively to these constant changes. To keep on reinventing themselves. Therefore, a strong and decisive leadership team is absolutely essential. A team that manages to sensitize every single person in the company and bring them on board. And in so doing, sustainably anchor changes in the organization. But only if all those who are responsible speak the same language and jointly follow the same vision, can challenges be transformed into opportunities.

Our formula for your success is: “Activate – Involve – Participate”. As an expert for the perceptible communication of strategy, vision, mission and purpose, we will help you find your own course, to purposefully follow and convey it. To selectively address and activate your leaders and other relevant stakeholders, we conceptualize management meetings that not only inform but involve, inspire and convince. Around the globe. We create environments from which all participants can take away valuable ideas through workshops and practical hands-on sessions. Be they technological innovations or cultural transformations – we encourage the exchange of ideas and identification with your organization. At the same time, we promote networks that have a positive effect on the growth of your company by facilitating trusting and effective collaboration. The impact? Enormous! Participants turn into engaged stakeholders. And into credible and motivating ambassadors of your values, processes and goals. Today, tomorrow and in the future.

Convincing works best by showing:

Frequently asked questions about leadership conferences

Answers to the most important questions regarding the planning, objectives, procedure and impact of leadership conferences.

An executive conference is a strategic event for senior managers, designed to communicate and reinforce corporate objectives, changes and shared visions.

They provide clarity on strategic decisions, strengthen the leadership culture and empower managers to effectively drive change throughout the organisation.

Particularly during strategic shifts, at the start of the financial year, during M&A processes, when introducing new management models, or at the outset of and throughout major change initiatives.

Guidance, empowerment, motivation and networking for senior management – with a clear mandate to translate strategies into organisational action.

Keynote speeches, panel discussions, strategy workshops, World Café sessions, town hall meetings, breakout sessions, dialogue and discussion formats, staged strategy presentations, and interactive plenary discussions – delivered live, in a hybrid format, or online.

Clear content, a well-structured programme, genuine engagement rather than a one-way lecture, and a clear path to putting what’s learnt into practice after the conference.

An executive conference is designed to inspire action and drive implementation. A conference primarily conveys knowledge and content – without any explicit expectation of internal implementation.

Yes. In international companies in particular, hybrid formats make it possible to involve all levels of management – without everyone having to travel to the venue in person.

Depending on the scale and scope of the project, we estimate a lead time of three to nine months – including the definition of strategic objectives, concept development, content creation and coaching for the speakers and presenters.

This is key: strategic messages must be translated in a way that is understandable, clear and emotionally engaging, so that managers can communicate them effectively. Managing expectations in the communication leading up to and following the event enhances the impact and the success of the change process.

Success is measured in both quantitative and qualitative terms: participant feedback, NPS, observed adoption of changes, the implementation of the measures discussed, and the long-term impact on lower management levels and organisational culture.

External venues provide a break from day-to-day business, promote concentration, offer an exclusive atmosphere and create space for honest dialogue and informal discussion – often usefully combined with accommodation and catering in one place.

What our customers say

"I would like to express my sincere thanks for the wonderful anniversary celebration. The hosting, the variety of the event and the appreciation shown to the staff were all fantastic. The personalised scarves, in particular, were a brilliant idea that brought a great deal of joy and gratitude – a wonderful attention to detail. Many thanks to the team at what when why!"

Company name

Voith

Position

Member of the Supervisory Board

"As a communications and events agency, you have impressed us across the board with your organisation of high-profile events. We cannot recommend your professional, high-quality services highly enough. We were particularly impressed by how you responded to our ideas and requirements on a case-by-case basis and supported us with bespoke solutions."

Company name

Mercedes-Benz Cars Middle East FZE

Position

Procurement Manager

"After intensive preparation, we were able to enjoy a fantastic family celebration with the team from what when why. The feedback was overwhelming. You developed a brilliant concept and brought it to life in no time at all with tremendous dedication. Every detail was taken care of perfectly on the day. Thank you so much for this outstanding collaboration!"

Company name

TRUMPF

Position

Reception / Press Team Lead

"The presentation by the team from what when why got our event workshop off to a brilliant start. The participants were delighted and took a lot away from it. It’s a shame that time was limited – hopefully we can do something like this again in the future."

Company name

Baden-Württembergische Bank

Position

Marketing Manager

"We would like to extend our heartfelt thanks to the team at what when why for their support and dedication during our anniversary celebration. It was a fantastic event, and the feedback from our guests was nothing short of phenomenal. You played a key role in making this event such a great success. Thank you very much for your excellent work!"

Company name

FEINMETALL

Position

Managing Director

"We're still absolutely blown away by this fantastic event, with all its hands-on activities and impressive shows. From the catering to the logistics, everything was perfectly organised. The day was a resounding success and will remain a fond memory for all of us. Many thanks to the team at what when why for pulling it off so brilliantly!"

Company name

TRUMPF

Position

Events Coordinator

"It has been an absolute pleasure working with what when why. Writing a testimonial for a company that truly deserves it is just a small token of our appreciation for your highly professional work – something we have always valued greatly. Keep up the good work!"

Company name

Mercedes-Benz Cars Middle East FZE

Position

Procurement Manager

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