Sales Event
of customers say “no” 4 times before they say “yes”
of the salesperson fails to follow up
Sales has a separate set of rules. Top performance counts – for the whole team and for the individual member. Strong identification with your own brand and its products is also immensely important for corporate success. Well planned sales events provide orientation and motivation for sales staff – turn staff into committed and convincing brand ambassadors. As a “call to action” to reach defined sales targets together.
You want your sales event to become a success? Then we are the right partner for you! We translate your visions into action. To do this we pay attention to clearly and effectively conveying your communication objectives and sales targets. Creating a customized event solution that precisely meets your requirements. Be it a kick-off event, sales training or incentives – the deciding factor is what drives you and your organization forward. Perhaps a motivation or teambuilding event has exactly the right leveraging effect to inspire your sales staff and to significantly push your sales activities in the right direction. Whatever it is: With our long-term experience in event-centered live communication and creative expertise, we will turn your sales event into an unforgettable experience. The effect? Your messages leave an impression – because they will be authentically and emphatically transmitted into the market.
Convincing works best by showing:
Frequently asked questions about sales events
Answers to the most important questions about planning, target audiences, sales objectives and the impact of sales events.
A sales event is an occasion designed to engage, motivate and provide strategic direction to sales teams, dealers or partners.
Particularly for product launches, the start of the financial year, strategic reorientations or sales campaigns in a new market segment.
A good sales event is interactive rather than one-way, clearly structured, emotionally engaging, and provides concrete arguments and tools for the sales pitch.
Focusing on shared sales objectives, boosting sales motivation, equipping staff with knowledge, tools and sales pitches, and strengthening team spirit and a sense of belonging.
A sales event motivates and empowers sales teams to take action. A conference primarily imparts knowledge – without the specific aim of motivating action.
Through clear reasoning, refined sales tools, greater motivation and a shared focus, a well-organised sales event translates into a measurable improvement in sales performance.
Sales kick-offs, dealer and partner events, sales conferences, incentive trips, roadshows, product launch training sessions, sales boot camps and hybrid sales convention formats.
Depending on the scope and depth of the content, we estimate a lead time of three to nine months – including the concept, content development and preparation of the voice-over artists.
Yes. Particularly in the case of international sales structures, hybrid sales events make it possible to target all markets simultaneously – without the need for global travel.
Success is measured in both quantitative and qualitative terms: sales metrics such as pipeline development, conversion rates, deals closed, activities per sales representative, cross-selling rates, as well as participant feedback and the implementation of the content covered.
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