What does a live communication agency do?

A live communication agency brings companies and their messages to life through shared experiences. It develops the strategy, designs the right event format and delivers the event.

What does event-centred communication mean?

Event-centred communication places an event at the heart of a broader communication strategy. Activities before, during and after the event work together to extend its message beyond the occasion itself.

Does what when why work throughout Germany?

Yes, what when why works with companies throughout Germany and internationally. Our location in Ludwigsburg is our starting point, not the limit of where we work.

What does an event agency do?

An event agency develops and organises events around a company’s objectives. It handles concept development, planning and delivery, coordinating everyone involved.

Does what when why handle the entire event planning process?

Yes, what when why supports events from the initial idea through concept development and planning to delivery. We agree on our responsibilities according to each project’s requirements.

What types of companies does the agency work with?

what when why works with B2B companies across different industries. We help them reach their customers, employees and partners through events and supporting communication.

What does a B2B event agency do?

A B2B event agency creates events that connect companies with customers, partners and employees. At what when why, we embed each event in a wider communication journey to support your business goals.

Does the agency manage strategy and production?

Yes. At what when why, we handle strategy, concept development, planning and production, keeping your goals at the centre from the first idea to delivery.

Which event formats does what when why deliver?

We create live, digital and hybrid events, including sales kick-offs, leadership conferences and corporate anniversaries. Each format is tailored to your goals and the people you want to reach.

B2B event agency

Discover Team

1000+

Number of
projects globally

14+

Emotion Engineers

Office Location in Ludwigsburg

Enjoy meeting new & exciting challenges

We are PURPOSE DRIVENEvent-centered communication from strategy to delivery

We make companies and people shine and convince. Since 2013, events have been part of our DNA. Today, we bring that experience to our work as a B2B event agency and strategic communication agency. Our ambition keeps us moving: to create something extraordinary for your brand. And we know that lasting change takes more than one event. That is why we build event-centered communication around your goals. With a clear purpose. From the first strategic question to delivery.

We are STORYTELLING EXPERTSCorporate events, campaigns, coaching and consulting

We see events as lighthouses. Highlights within a bigger story that starts before the event and continues afterwards. As an event communications agency and B2B communication agency, we connect corporate events, campaigns, coaching and consulting. Each has a role in bringing your message to life. Our work as a live communication agency makes that message tangible. It gives people direction and a reason to get involved. Turning participants into ambassadors. Creating connections that last, with impact you can measure.

We are EMOTION ENGINEERSWhy B2B companies work with what when why

Great experiences start with understanding. We ask questions. We listen. We ask questions. Plenty of questions. We get to know your culture, ambitions and the people you want to reach. As a corporate event agency, we combine facts with emotion and turn that understanding into ideas. Then we bring them to life, planning each detail around the response you want to create. Based in Ludwigsburg, we are an event agency in Germany working on projects worldwide. Our purpose stays the same: to make companies and people shine and convince.

WE BELIEVE IN ENKELTAUGLICHKEITSustainable B2B events with future generations in mind

We help shape tomorrow. And we take responsibility for it. Sustainability is part of our culture, our thinking and the way we deliver projects. For us, ecological, economic, social and cultural responsibility belong together. That is how we create lasting valueWe call this “Enkeltauglichkeit”: making decisions that help build a world worth living in for our grandchildren. As a B2B event agency, we bring this commitment into event planning and brand communication. Strong partnerships help us put it into practice. With Trash Galore, we support circular processes by giving event materials a second life. ClimatePartner’s CO₂ calculator helps us measure project emissions and provides a basis for project certification. Our ambition: distinctive brand experiences that make an impact today and take tomorrow into account.

Our
Team

Strategy, Consulting, Planning, Creation – in our hearts we are one and the same: Communication experts. All different. All the same. Driven by the aspiration: To achieve extraordinary results. For this purpose, we rely on expertise knowledge and individual strengths – From finding ideas to the implementation. And: We all pull together to reach the same goal.