Consulting
Corporate communications that make an impact
Communication strategy and positioning
Impact needs direction
Effective communication starts with clarity. What do you want to achieve? Who do you want to reach? And what should stay with them? Our corporate communication consulting gives your messages a clear structure. So they are heard, understood and felt.
Many audiences. One clear direction.
Employees, customers, investors and the public all see your company from different perspectives. We help you communicate complex topics clearly, with a corporate communication strategy that connects your goals with the people who matter.
Relevance starts with your audience
People pay attention to what matters to them. That is why our B2B communication consulting starts with understanding your audiences. Their expectations shape how we develop messages and choose the right channels.
Together, not from the outside.
As your corporate communications consultancy, we work closely with your team. We ask questions, explore your challenges and sharpen what you want to say. Strategic communication consulting becomes a shared process, grounded in your company and its goals.
A strategy that carries through
We keep the whole picture in view. From a single message to strategic planning and implementation. Our communication strategy consulting connects these steps, creating a clear direction for communication that moves people and supports your objectives.
Understand where you standWe begin by looking at your existing communication, either as a whole or in selected areas. What works? Where are the gaps? And where could you achieve more? Our analysis identifies strengths and opportunities, providing a clear basis for the next steps.
Find the story that connectsBuilding on the analysis, we develop the central narrative for your communication. It brings together your brand values, business objectives and vision. This shared direction guides future activities, supporting immediate goals while strengthening your brand over time.
Defining Actions
Turn direction into concrete stepsWe translate the strategy into communication concepts, practical actions and suitable channels. Each measure has a clear purpose and audience. Where events play a role, our event communication consulting connects them with the wider communication journey.
Continuous Guidance and Optimization
Keep your communication movingCommunication is a dynamic process. Our communication consulting services continue through implementation. Together, we review how your activities perform and adjust them when requirements change. Your strategy stays relevant, giving you the flexibility to respond to new challenges without losing direction.
Corporate communication that
works. With us at your side.
You gain a clear picture of your current communication, a shared strategic direction and concrete recommendations for action. We develop these with your team, staying in close contact throughout the process.
At what when why, we combine analysis with creative thinking. We help you choose the actions that matter, put them into practice and evaluate their impact. For communication that builds stronger connections with your audiences and keeps working over time.
Convincing works best by showing:
Frequently asked questions about consulting
Answers to the key questions regarding the analysis, strategy, implementation and impact of professional consultancy services.
Consultancy is useful when communication strategies need to be reviewed, refined or developed from scratch – for example, during periods of growth, restructuring, rebranding, repositioning or ahead of strategically important events. The aim is to align content, messages, channels and target audiences with the occasion at hand and to convey a consistent message across all channels.
Communication strategy, brand and communication architecture, format and concept development, analysis of the events portfolio, internal communication, change communication, and optimisation of the efficiency and impact of event landscapes.
Typically: Analysis of the current situation → Target vision → Strategy and concept → Recommendations for implementation. We define milestones at which the impact becomes visible.
Consulting reviews, refines and develops the overarching communication architecture – in other words, how and through which channels brands communicate. Campaigning translates this architecture into specific, time-limited communication campaigns across multiple channels – with clearly defined objectives.
External consultants bring methodology, market benchmarks and an unbiased perspective. They help overcome operational blindness and speed up decision-making.
Clarity regarding objectives and measures, more efficient processes, a more effective communication framework, and a clear basis for decision-making for senior management.
Communication has become significantly more complex in recent years – due to parallel brand architectures, complex stakeholder landscapes, internationalisation, fragmented media usage and expanding event portfolios. Companies benefit particularly from consultancy where this complexity – whether internal or external – acts as a hindrance to effectiveness: consultancy brings clarity to the communication architecture and makes the use of resources measurably more effective.
Yes. We run workshops, interviews and strategy sessions efficiently via remote channels – supplemented by face-to-face meetings at key stages.
Clearer communication strategies, optimised processes and structures, a more effective portfolio of events and communication formats, greater efficiency in the marketing budget, and a measurable improvement in the performance of communication investments.
The initial benefits – clarity, focus and the ability to make decisions – are often noticeable after just a few weeks. Lasting results are achieved through consistent implementation and ongoing support.
It includes analysing your existing communication, developing a strategy and translating it into concepts and practical recommendations. At what when why, this can cover positioning, internal and change communication, campaigns and event communication.
When communication needs a clearer direction, for example during growth, restructuring or repositioning, or ahead of an important event. A consultancy helps align your messages, audiences and channels with your goals.
Yes. At what when why, we connect consulting with creative development and implementation, supporting your team from the first analysis through delivery and ongoing optimisation.
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