Volksbank pur Townhall

Volksbank pur Townhall

Christian Heuer

Strategy sets the direction. People determine success. That’s exactly why Volksbank’s town hall was so much more than a traditional employee event. It was the moment when a strategic decision became a shared understanding.

One day.

A hall in the Black Forest.

Employees from across the region.

Clarity emerges when people understand what the strategy means for their own day-to-day work. And when progress becomes visible. That’s why clear priorities and measurable goals were defined from the very beginning—not as a tool for control, but as a shared compass for the next steps. Because change requires more than just a goal. It requires clarity on the path to getting there.

That was precisely the purpose of this town hall.

Many thanks to Volksbank pur for the trust placed in us to develop and execute this important step in our shared journey of strategy and change.

emotionengineering, eventagencies, events, volksbankpur

Back to overview
Christian Heuer

Written by Christian Heuer

Christian Heuer is taking on the role of Chief Operating Officer (COO) at what when why as a Prokursit. Christian has been guiding and shaping our journey since 2021. With his understanding of communication, his passion for excellence in execution, and his keen eye for structure, he has left his mark on numerous projects—from international brand campaigns to award-winning experiences.

Kategorien Agency News
Edwina Herrmann combines process quality with customer value
Agency News

Edwina Herrmann combines process quality with customer value

Reliable processes, clear areas of responsibility, and less effort for clients—these are the priorities Edwina Herrmann brings to her work at *what when why*. Since May 2023, she has served as a project manager at the Ludwigsburg-based agency, overseeing events of all scales from initial planning through to execution. In doing so, she combines her background in the hospitality and event catering sectors with a steadfast focus on the client’s perspective.

Read more
what when why appoints Jana Leonhardt as Project Manager Events
Agency News

what when why appoints Jana Leonhardt as Project Manager Events

Effective retroactively as of March 1, 2026, the Ludwigsburg-based agency what when why has appointed Jana Leonhardt as Event Project Manager. The 25-year-old joined the agency, which specializes in event-centered B2B communication, in December 2023 as a Junior Project Manager and has since supported numerous projects—including those for LBBW, Bansbach, Bechtle, and Hager. During this time, she has established herself as a reliable and highly valued project manager.

Read more