It was the moment when a strategic decision became a shared understanding.
One day.
The Schwarzwaldhalle.
Employees from across the region.
A shared vision for 2030.
Four years of growing together have laid a strong foundation.
Now the next chapter begins: The No. 1 digital regional bank.
Not as a vision. But as a shared mission.
Volksbank pur’s answer is clear: consistently digitize standard processes to create more space for what makes a regional bank unique—personal advice, trust, and genuine customer focus.
Clarity emerges when people understand what the strategy means for their own day-to-day work. And when progress becomes visible.
That’s why clear priorities and measurable goals were defined from the very beginning—not as a tool for control, but as a shared compass for the next steps.
Because change requires not just a goal, but guidance along the way.
That was precisely the purpose of this town hall.
Many thanks to Volksbank pur for the trust placed in us to develop and execute this important step in our shared strategy and change journey.
Mercedes-Benz Dealer Engagement: Personal, International, Connecting.
International collaboration begins when people engage in conversation with one another—when experiences are shared, new perspectives are opened up, and individual contacts grow into genuine connections.
Global reach. Local presence. A new approach to international sales events.
How is Volksbank becoming the “No. 1 Digital Regional Bank”?