Our WhatWhenWhy Christmas song!

Our WhatWhenWhy Christmas song!

Carsten Knieriem

A touch of magic, a touch of AI … ✨


For us, Christmas is the perfect example of how a major event – with the right 360-degree production – can make an impact, stir emotions, bring stories to life and bring people together in special moments.

It was precisely this idea that we took with us into our creative Christmas Elf Workshop.

Amidst plenty of fun, bursts of inspiration and a touch of AI magic, something emerged that has delighted us and even surprised us a little: our www team as festive Disney characters. Lovingly designed, whimsically exaggerated and clearly ready to spread a little festive magic. Can you recognise us? 

And because a successful production always needs the right soundtrack, we didn’t stop at our avatars:

We present to you the wwChristmas song – set to music and created to spread good cheer and festive anticipation.

Take a moment to pause, to slow down, and have a listen – smiling is expressly permitted. 


Carsten Knieriem

Written by Carsten Knieriem

Carsten Knieriem is the author of the book *Smarte Events* and has been passionate about designing modern event and communication formats for years. With a keen sense of relevant topics and a clear eye for what matters, he manages to convey complex ideas in a way that is both understandable and captivating. His blend of in-depth knowledge and passionate enthusiasm always brings fresh perspectives to discussions – authentic, practical and inspiring.


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