The agency from Ludwigsburg in Germany, what when why, is growing and opened its first branch office in the western part of Germany. Since August 2024, the business has new premises in Cologne that are managed by Karlotta Thelen, Consultant for Communication & Strategy. With this expansion what when why have not only enhanced their regional presence but their position as the leading provider of event-centered communication solutions.
Strategic site for creative growth
Cologne, known as a vibrant center for business and creativity, provides ideal prerequisites for the further development of the agency. Karlotta Thelen has a degree in media and business psychology and has been a part of the team since August 2022. With her comprehensive expertise in live communication as well as her core competence in communication consulting, she is particularly well-suited for building up sustainable customer relationships through effective consulting.
Strong roots, ambitious visions
Since their foundation in 2013, what when why have made a name for themselves as specialists for event-centered B2B communication campaigns. Their team develops customized 360° concepts for onsite, hybrid and digital events and has prestigious customers such as TRUMPF, DÜRR, VOITH, Mercedes-Benz and Armacell.
The agency has won several awards – including the BrandEx Award in the category “Best Corporate Event” and they stand for innovation, quality and sustainability.
New perspectives with Cologne appeal
Their expansion to Cologne is more than just a geographical step. It is a statement that stands for growth, proximity to the customer and the will to become creatively involved in the western part of Germany. With fresh ideas and the experience they gained in Ludwigsburg, what when why continues to focus on excellent live communication that inspires and delights.
www people.
People shape progress.
Great experiences don’t happen by chance.
They happen where strategy meets execution.
Where ideas become processes.
And complexity becomes clarity.
Mercedes-Benz Dealer Engagement: Personal, International, Connecting.
International collaboration begins when people engage in conversation with one another—when experiences are shared, new perspectives are opened up, and individual contacts grow into genuine connections.
Strategy sets the direction. People determine success.
That’s exactly why Volksbank’s Town Hall was so much more than a traditional employee event.
It was the moment when a strategic decision became a shared understanding.