The agency from Ludwigsburg in Germany, what when why, is growing and opened its first branch office in the western part of Germany. Since August 2024, the business has new premises in Cologne that are managed by Karlotta Thelen, Consultant for Communication & Strategy. With this expansion what when why have not only enhanced their regional presence but their position as the leading provider of event-centered communication solutions.
Strategic site for creative growth
Cologne, known as a vibrant center for business and creativity, provides ideal prerequisites for the further development of the agency. Karlotta Thelen has a degree in media and business psychology and has been a part of the team since August 2022. With her comprehensive expertise in live communication as well as her core competence in communication consulting, she is particularly well-suited for building up sustainable customer relationships through effective consulting.
Strong roots, ambitious visions
Since their foundation in 2013, what when why have made a name for themselves as specialists for event-centered B2B communication campaigns. Their team develops customized 360° concepts for onsite, hybrid and digital events and has prestigious customers such as TRUMPF, DÜRR, VOITH, Mercedes-Benz and Armacell.
The agency has won several awards – including the BrandEx Award in the category “Best Corporate Event” and they stand for innovation, quality and sustainability.
New perspectives with Cologne appeal
Their expansion to Cologne is more than just a geographical step. It is a statement that stands for growth, proximity to the customer and the will to become creatively involved in the western part of Germany. With fresh ideas and the experience they gained in Ludwigsburg, what when why continues to focus on excellent live communication that inspires and delights.
The agency ’what when why’ from Ludwigsburg continues to expand its social and ecological commitment. On the one hand, the agency was officially certified as a climate-neutral company by ClimatePartner. Beyond that in the future national and internationally only climaticneutral Events are planned and converted.
We know about live events. Digital and hybrid ones too. But what are Smart Events? Carsten Knieriem and Stefan Luppold define the Smart Event in their guidebook as follows: "... a clever, modern, strategically and in terms of staging precisely fitting live communication." What that means exactly, they describe in a detailed and practical way.
The live communications agency has secured Dürr Systems AG as a new client. The team led by Sascha Jaite, a member of the management board, is planning and delivering the Dürr Open House as a digital event. The event, organised by the specialist in turnkey painting and final assembly systems as well as machine and robot technology, is the company’s most important innovation exhibition.