Greenwashing? No, thank you! – How ‘what when why’ makes events truly sustainable
The Ludwigsburg-based creative agency what when why is setting new standards in sustainable event planning with a clear focus on the circular economy.
Reading time: approx. 4 minutes
To mark its 100th anniversary, TRUMPF transformed its campus into an interactive future-themed experience park. The strategy consultancy What When Why supported the company in designing and delivering this innovative event, which delighted over 4,000 guests of all ages.
Bringing the future to life
Under the motto “Mission Future”, the celebration offered a unique concept that actively involved employees and their families. Interactive stations such as the GENIUS LABS with experiments, or LIGHTSPEED LAND, which focused on speed, brought TRUMPF’s innovative strength to life. On the RESONATOR STAGE, the company’s global connections were celebrated with a “World-Wide Moment”.
A day that inspires
“‘Mission Future’ showed how TRUMPF combines tradition and the future. The event not only brought innovation to life, but also motivated the next generation,” said a spokesperson from what when why.
The Ludwigsburg-based creative agency what when why is setting new standards in sustainable event planning with a clear focus on the circular economy.
FEINMETALL’s 60th anniversary marks not only an impressive company history, but also the transition into a new era: from a medium-sized company to an international brand.
With a successful concept, the Ludwigsburg-based creative agency what when why successfully organised the Mercedes-Benz General Distributor Conference 2024 in Stuttgart.