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With a winning concept, the Ludwigsburg-based creative agency what when why successfully organised the Mercedes-Benz General Distributor Conference 2024 in Stuttgart. The event, which brings together the general distributors of the world-renowned car manufacturer every year, offered a successful blend of strategic discussion, inspiration and memorable moments – all set against the backdrop of Mercedes-Benz’s historic home.
Around 120 international guests from all over the world attended the event.
The aim: to offer participants a platform to gain forward-looking insights into the company’s strategy, strengthen networks and celebrate successes.
The event was structured around several programme items that were perfectly tailored to the participants’ needs. Highlights included the conference on the main day of the event at the MB Brand Lab, exclusive insights into the Mercedes-Benz production facilities, and the festive awards night at Goldberg[WERK].
The combination of strategic exchange, exclusive insights and unforgettable experiences made the event a resounding success.
Whether in the national press or on social media, it’s everywhere: the high-tech company TRUMPF is celebrating its 100th anniversary this year. We at what when why were right at the heart of it all and organised several truly momentous events for the global market leader.
Three exciting days of culinary delights on the Balearic island of Mallorca. We designed this sales incentive as the perfect way to kick off the barbecue season, providing participants not only with information on the topic, but also giving them the chance to get hands-on...
To mark TRUMPF’s 100th anniversary, What When Why supported the company in designing and staging an extraordinary anniversary event. Through an innovative production, the team succeeded in blending tradition and the future, bringing TRUMPF’s innovative spirit to life.