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FEINMETALL’s 60th anniversary marks not only an impressive company history, but also the transition into a new era: from a medium-sized enterprise to an international brand. The event aimed to engage and motivate employees and their partners by bringing the brand values – particularly the core value of passion – to life.
An innovative approach was used to strengthen team spirit and create a sense of togetherness that extends far beyond the event itself.
FEINMETALL surprised its approximately 500 guests with an event that completely exceeded their expectations. Instead of a conventional gala, participants entered an impressive off-site venue, a former steel forge, which served as the perfect backdrop for a spectacular project.
The idea of actively involving the guests and making them central participants proved to be a resounding success. The surprise and the emotional moments not only strengthened team spirit but also brought the FEINMETALL brand to life in an authentic and captivating way.
The event served not only as an anniversary celebration but also as the launchpad for an international social media campaign. The focus: to engage employees as voluntary brand ambassadors.
With its 60th anniversary, FEINMETALL has created an event that will be remembered. It was not just a celebration, but an experience full of passion, team spirit and innovation.
This anniversary shows that a company is defined not only by its products, but above all by the people who bring it to life.
Whether in the national press or on social media, it’s everywhere: the high-tech company TRUMPF is celebrating its 100th anniversary this year. We at what when why were right at the heart of it all and organised several truly momentous events for the global market leader.
Three exciting days of culinary delights on the Balearic island of Mallorca. We designed this sales incentive as the perfect way to kick off the barbecue season, providing participants not only with information on the topic, but also giving them the chance to get hands-on...
To mark TRUMPF’s 100th anniversary, What When Why supported the company in designing and staging an extraordinary anniversary event. Through an innovative production, the team succeeded in blending tradition and the future, bringing TRUMPF’s innovative spirit to life.