Event consulting – Those who provide guidance become relevant!

Reading time: approx. 5 minutes

Stuttgart. Through strategically planned event marketing, companies and brands can get very close to their target audiences – even taking them on a journey with them. Live and virtual. But how does it work?

“Those who provide direction become relevant!” That is the credo of Carsten Knieriem, owner and Head of Event Consulting at the consultancy-focused event agency what when why.
In our sensory-overloaded and directionless world of the “Internet of Things”, events (live, online or hybrid) offer the best opportunity to build a genuine and deep relationship with customers, employees and other stakeholders.

“Every well-organised event ultimately aims to bring about a change in behaviour among participants,” says Knieriem. The real art lies in identifying and formulating the key communication objectives, and then translating them into engaging and interactive event formats.

“Engage – Involve – Participate” is the www formula for success: Participants become a fundamental and active part of the change processes. They understand the purpose, identify with the direction and get actively involved during the event itself. Those involved help shape the entire communication process. They even become ambassadors who, in turn, can provide guidance to others. In this way, everyone participates in the success story that is then written together.