Whether in the national press or in the social media - it is present everywhere: The high-tech company TRUMPF celebrates its 100th birthday this year. We at what when why were right in the middle of it all and put together several genuine centennial events for the world market leader.
It all started with the Gala 100, which took place in the award-winning and fully glazed "Blautopf", TRUMPF's company cafeteria in Ditzingen.This was completely transformed for the VIP evening: During the fully immersive evening program, the company history was staged in three acts.
The journey took guests through technology gates that brought 100 years of TRUMPF's innovation history to life. Local ties, worldwide presence, as well as TRUMPF's people and future were the focus. Prominent guest speakers and an exciting talk on the topic of quantum computing testified to great appreciation as well as consistent future orientation.
Three exciting days of culinary delights on the Balearic island of Mallorca. We designed this sales incentive as the perfect way to kick off the barbecue season, providing participants not only with information on the topic, but also giving them the chance to get hands-on...
To mark TRUMPF’s 100th anniversary, What When Why supported the company in designing and staging an extraordinary anniversary event. Through an innovative production, the team succeeded in blending tradition and the future, bringing TRUMPF’s innovative spirit to life.
We at what when why love challenges: Eight weeks after the TRUMPF Gala 100, two major events - around the 100th birthday of the TRUMPF company took place simultaneously on July 8, each with nearly 5,000 participants: