To mark TRUMPF’s 100th anniversary, What When Why supported the company in designing and staging an extraordinary anniversary event. Through an innovative production, the team succeeded in blending tradition and the future, bringing TRUMPF’s innovative strength to life.
At the heart of the celebrations was the “Future Gate”, co-developed by What When Why – a reinterpretation of the TRUMPF logo as an open frame. It symbolised the transition from 100 years of technological excellence to the possibilities of tomorrow. Guests experienced an immersive journey through the company’s history, marked by groundbreaking milestones and visionary outlooks on the future.
TRUMPF’s award-winning glass staff canteen was transformed into a futuristic event venue for the occasion. Using state-of-the-art technology, light installations and interactive elements, an immersive overall experience was created that impressively showcased the innovation message “Future is under construction”.
The event followed a three-part dramatic structure:
With this anniversary event, TRUMPF demonstrated how tradition and innovation can work together to create a unique experience. “We are proud to have supported TRUMPF in shaping this milestone. The event not only celebrated the company’s values and history, but also the courage and vision to actively shape the future,” said Christian Heuer, Head of Project at What When Why.
Whether in the national press or on social media, it’s everywhere: the high-tech company TRUMPF is celebrating its 100th anniversary this year. We at what when why were right at the heart of it all and organised several truly momentous events for the global market leader.
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We at what when why love challenges: Eight weeks after the TRUMPF Gala 100, two major events - around the 100th birthday of the TRUMPF company took place simultaneously on July 8, each with nearly 5,000 participants: