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TRUMPF 100 Gala: A Century of Innovation – An event that brings the future to life
Carsten Knieriem
“100 Years of Innovation: What When Why supports TRUMPF with a visionary anniversary event”
To mark TRUMPF’s 100th anniversary, What When Why supported the company in designing and staging an extraordinary anniversary event. Through an innovative production, the team succeeded in blending tradition and the future, bringing TRUMPF’s innovative strength to life.
The concept: A glimpse through the “Future Gate”
At the heart of the celebrations was the “Future Gate”, co-developed by What When Why – a reinterpretation of the TRUMPF logo as an open frame. It symbolised the transition from 100 years of technological excellence to the possibilities of tomorrow. Guests experienced an immersive journey through the company’s history, marked by groundbreaking milestones and visionary outlooks on the future.
A production that sets new standards
TRUMPF’s award-winning glass staff canteen was transformed into a futuristic event venue for the occasion. Using state-of-the-art technology, light installations and interactive elements, an immersive overall experience was created that impressively showcased the innovation message “Future is under construction”.
Three acts, one goal
The event followed a three-part dramatic structure:
- Act 1: The connection between people and technology as the heart of the TRUMPF world.
- Act 2: The company’s global impact – a journey around the world featuring multimedia installations.
- Act 3: A visionary outlook on the future with a 360° production that immersed guests in the next technological world.
A statement for the future
With this anniversary event, TRUMPF demonstrated how tradition and innovation can work together to create a unique experience. “We are proud to have supported TRUMPF in shaping this milestone. The event not only celebrated the company’s values and history, but also the courage and vision to actively shape the future,” said Christian Heuer, Head of Project at What When Why.
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