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In the high-tech streaming studio in Crailsheim, everything has been meticulously prepared over many weeks. Over 20 specialists are ready for the broadcast of DÜRR’s first immersive online event. Highly focused. The atmosphere is calm. In a few moments, the Dürr NEXT.assembly Innovation Summit 2022 will begin with its global live broadcast. Over 300 customers and prospective clients from all over the world are logged in. An impressive result for this special-interest B2B format. 14:59: Just 3, 2, 1 and action!
Over the next 150 minutes, the strong team comprising the communications agency what when why, the media agency UP Designstudio and the technical service providers will showcase the world-first innovations from the specialist in final assembly in a unique streaming format.
The Dürr experts presenting will take viewers on a breathtaking virtual journey, leading from one technical highlight to the next. From modular to turnkey solutions, right through to comprehensive consultancy and implementation concepts. A journey that, in the truest sense of the word, allows participants to immerse themselves deeply in the innovations and solutions: Impressive, varied and informative. Every customer benefit is summarised clearly and engagingly. And for every technical feature, experts are on hand in the chat to explain the topics in even greater detail. This experience is made possible by high-resolution, immersive projection technology in a 180-degree green-screen studio.
Why is the Dürr NEXT.assembly Innovation Summit taking place digitally? Under the NEXT.assembly umbrella, Dürr brought together centres of expertise from various locations at the start of 2020. However, the production of machines and components continues to take place decentrally. If one wished to view the systems and solutions, one would have had to travel all over Europe. An enormous logistical effort. As would the carbon footprint generated by on-site events. Further compelling arguments for holding the Innovation Summit as an immersive online event are: the enormous increase in reach in terms of (potential) customers, as well as the outstanding opportunities to present innovative products and solutions in a ‘state-of-the-art’ manner.
5.30 pm. The final words are addressed to the (potential) customers. With a warm “Goodbye”, the presenter bids farewell to the international audience. And within moments, it becomes clear that the new format is a great success. A consistently stable broadcast, a low drop-out rate. And immediate, positive feedback from customers and staff reaches the Dürr management and the project team within minutes: the innovative, seamless presentation formats more than did justice to the innovative solutions.
Mission accomplished: Dürr’s sales department receives numerous enquiries requesting detailed presentations of individual products, modules and solutions. A milestone has been reached. A new chapter in final assembly has begun. Dürr NEXT.assembly.
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