Eight points on the effectiveness of online events

Eight points on the effectiveness of online events

Carsten Knieriem

Reading time: approx. 5 minutes

Are online events the new ‘live’?

Can events in the digital space actually be effective? Will there even be live events in the future?

Eight arguments as to why online events will continue to have a place in the future, ‘but’ are not the permanent panacea for motivating and engaging communication.

Well-organised, i.e. professional, online events are currently the only sensible and – in the truest sense of the word – ‘necessary’ way to reach large numbers of people simultaneously and effectively.

  • Professional online events pleasantly surprise participants because they are innovative and give them the opportunity to actively participate in the proceedings.
  • The dramaturgy of online events follows specific (technical, content-related and dramaturgical) principles. When applied, these principles lead to the effective communication of core messages, content and objectives, as well as to an emotional experience.
  • Online events are significantly more labour-intensive for the organisers – but more efficient for participants and the budget.
  • Engaging, involving, participating: the most important tools and mechanisms of live events can also be implemented in the digital space.
  • Online events minimise the environmental footprint.
  • The success of online events is more easily measurable and the return on investment easier to demonstrate.
  • Online events broaden the spectrum of possibilities and the reach of live communication. After all, online events are also live. However, participants lack the physical proximity that is crucial for impact and motivation.
  • And now to the important ‘and’: nothing replaces a real-life encounter. Nothing replaces the experience that engages all the senses. Genuine networking, just like genuine inspiration, cannot happen online. That is why live events remain the most effective events “and” will be complemented in future by the possibilities offered by digital events.

Are there any further arguments? Are our arguments correct? Are there any objections and/or a need for discussion?

I look forward to discussing this topic further: ck@whatwhenwhy.de


Back to overview
Carsten Knieriem

Written by Carsten Knieriem

Carsten Knieriem is the author of the book *Smarte Events* and has been passionate about designing modern event and communication formats for years. With a keen sense of relevant topics and a clear eye for what matters, he manages to convey complex ideas in a way that is both understandable and captivating. His blend of in-depth knowledge and passionate enthusiasm always brings fresh perspectives to discussions – authentic, practical and inspiring.

Kategorien Event
SÜDWEST Paints and Varnishes: Sales Incentive
Event

SÜDWEST Paints and Varnishes: Sales Incentive

Three exciting days of culinary delights on the Balearic island of Mallorca. We designed this sales incentive as the perfect way to kick off the barbecue season, providing participants not only with information on the topic, but also giving them the chance to get hands-on...

Read more