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Stuttgart. Through strategically planned event marketing, companies and brands can get very close to their target audiences – even taking them on a journey with them. Live and virtual. But how does it work?
“Those who provide direction become relevant!” That is the credo of Carsten Knieriem, owner and Head of Event Consulting at the consultancy-focused event agency what when why.
In our sensory-overloaded and directionless world of the “Internet of Things”, events (live, online or hybrid) offer the best opportunity to build a genuine and deep relationship with customers, employees and other stakeholders.
“Every well-organised event ultimately aims to bring about a change in behaviour among participants,” says Knieriem. The real art lies in identifying and formulating the key communication objectives, and then translating them into engaging and interactive event formats.
“Engage – Involve – Participate” is the www formula for success: Participants become a fundamental and active part of the change processes. They understand the purpose, identify with the direction and get actively involved during the event itself. Those involved help shape the entire communication process. They even become ambassadors who, in turn, can provide guidance to others. In this way, everyone participates in the success story that is then written together.
Whether in the national press or on social media, it’s everywhere: the high-tech company TRUMPF is celebrating its 100th anniversary this year. We at what when why were right at the heart of it all and organised several truly momentous events for the global market leader.
Three exciting days of culinary delights on the Balearic island of Mallorca. We designed this sales incentive as the perfect way to kick off the barbecue season, providing participants not only with information on the topic, but also giving them the chance to get hands-on...
To mark TRUMPF’s 100th anniversary, What When Why supported the company in designing and staging an extraordinary anniversary event. Through an innovative production, the team succeeded in blending tradition and the future, bringing TRUMPF’s innovative spirit to life.