Christian Heuer will assume the role of COO as an authorized signatory

Effective retroactively as of March 1, 2026, the Ludwigsburg-based agency what when why has appointed Jana Leonhardt as Event Project Manager. The 25-year-old joined the agency, which specializes in event-centered B2B communication, in December 2023 as a Junior Project Manager and has since supported numerous projects—including those for LBBW, Bansbach, Bechtle, and Hager. During this time, she has established herself as a reliable and highly valued project manager.

Companies invest significant resources in developing new strategies. Market positioning is refined, business models are further developed, and transformation programs are launched. However, the real challenge often begins only then: How do you turn a strategic decision into a shared understanding and concrete action within the organization?