Dürr Open House

Three days. 

Four global live streams. 

Over 1,800 customer representatives in more than 40 countries.

The Dürr Open House 2026 was not a digital event. 

It was an international sales format.

DACH. Europe. Asia. The Americas. Over three consecutive days. 

Regionally executed. Globally orchestrated.

And above all: a hybrid concept thought through to its logical conclusion.

At many locations worldwide, events were streamed simultaneously—with invited customers, local teams, and genuine on-site interactions. 

This was complemented by live connections to international locations, direct interaction, and a setup that fostered a sense of closeness even though people were thousands of kilometers apart.

One of the most powerful moments:

A customer developed a design during a public livestream. 

An hour later, that very design was painted live at the Dürr Technikum.

That’s exactly where the impact happens:

When technology isn’t just explained, but brought to life.

Perhaps the most important feedback after the event?

Not the high viewership numbers.

But rather:

“We generated an incredible number of inquiries from it.”

That’s how international sales work today.