what when why Mercedes-Benz General Distributor Conference 2024

what when why Mercedes-Benz General Distributor Conference 2024

Carsten Knieriem

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With a winning concept, the Ludwigsburg-based creative agency what when why successfully organised the Mercedes-Benz General Distributor Conference 2024 in Stuttgart. The event, which brings together the general distributors of the world-renowned car manufacturer every year, offered a successful blend of strategic discussion, inspiration and memorable moments – all set against the backdrop of Mercedes-Benz’s historic home.

A conference that sets new standards

Around 120 international guests from all over the world attended the event.
The aim: to offer participants a platform to gain forward-looking insights into the company’s strategy, strengthen networks and celebrate successes.

The event was structured around several programme items that were perfectly tailored to the participants’ needs. Highlights included the conference on the main day of the event at the MB Brand Lab, exclusive insights into the Mercedes-Benz production facilities, and the festive awards night at Goldberg[WERK].

The combination of strategic exchange, exclusive insights and unforgettable experiences made the event a resounding success.


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Carsten Knieriem

Written by Carsten Knieriem

Carsten Knieriem is the author of the book *Smarte Events* and has been passionate about designing modern event and communication formats for years. With a keen sense of relevant topics and a clear eye for what matters, he manages to convey complex ideas in a way that is both understandable and captivating. His blend of in-depth knowledge and passionate enthusiasm always brings fresh perspectives to discussions – authentic, practical and inspiring.

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