Zertifikat klimaneutrales Unternehmen

’what when why’ intensifies its climate protection

Agency for live communication receives certificate for being a ” climate-neutral company” and will only
realize climate-neutral event formats in the future.

’what when why’ from Ludwigsburg was officially certified as a climate-neutral company by ClimatePartner at the beginning of November 2021. “We are proud of this label and happy to have taken this next important step in protecting our environment,” says a delighted Carsten Knieriem, founder and CEO of what when why. Specifically, the label means that a lot of successful work has been done in recent months to reduce the daily carbon footprint of the live communications agency. And also that even less CO2 will be produced in the future. In addition, emissions that cannot be avoided are compensated by supporting a climate protection project. The project “Clean Oceans Plastic Bank Worldwide” is committed to the protection of our oceans and therefore to the preservation of one of the most important bases of life for animals, plants and humans.

’what when why’ only implements climate-neutral events

The certification as a climate-neutral company does not mean the end of the agency’s commitment to society and the protection of the planet.”Climate protection concerns us all and it is important that everyone participates. No matter how small the contribution. But doing something small is still better than doing nothing,” says Sascha Jaite, member of the management board, and adds: “That’s why we have also decided to realize all our event formats in a climate-neutral way in the future. No matter whether live, hybrid or digital.“ The specialists for live communication are committed to sustainable climate protection, to even more conscious and ecologically meaningful work, and to their collaboration with regional partners.

Verfasst von Carsten Knieriem

Carsten Knieriem ist Autor des Buches Smarte Events und begeistert sich seit Jahren für die Gestaltung moderner Event- und Kommunikationsformate. Mit einem feinen Gespür für relevante Themen und einem klaren Blick fürs Wesentliche schafft er es, komplexe Ideen verständlich und mitreißend zu vermitteln. Seine Mischung aus fundiertem Wissen und leidenschaftlicher Begeisterung bringt stets frische Perspektiven in Diskussionen – authentisch, praxisnah und inspirierend.


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Gold for what when why – first time round

Gold for what when why – first time round

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Carsten Knieriem and Stefan Luppold present the reference book “Smart Events“

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