“TRUMPF Festival 100: What When Why creates a path-breaking anniversary”
For their 100th anniversary TRUMPF set new standards with their Festival 100. With the support of what when why, the campus was transformed into a sustainably conceptualized business festival that turned the company’s values – Appreciation, Collaboration and Future Orientation – into a uniquely tangible experience.
Global community and interactivity
Four themes, including the Laser Club as an innovation stage and the Time Travel Café, provided room for history, team spirit and the future. An interactive live connection to 47 subsidiaries around the globe and formats such as a lip-sync performance of the anniversary song further enhanced a global feeling of togetherness.
Sustainable success
The festival captivated participants through resource-friendly implementation, strong employee motivation and increased attractiveness as an employer.
“With the Festival 100 TRUMPF showed how community and innovation can have a successful combined effect”, says Karlotta Thelen, Head of Communication Consulting and Strategy at what when why.