“100 year of innovation: What When Why supports TRUMPF with a visionary anniversary event”
To celebrate 100 years of corporate history at TRUMPF, what when why supported the organization with the conceptualization and implementation of an extraordinary anniversary event. Tradition and future were merged into one through an innovative concept, to turn TRUMPF’s innovative power into an interactive experience.
The concept: A glance through the “Future Gate”
At the center of the creative idea was the “Future Gate” – a reinterpretation of the TRUMPF logo as an open frame. It symbolized the transition from 100 years of technological excellence towards the opportunities of tomorrow. Guests experienced an immersive journey through the history of the company, shaped by groundbreaking milestones and visionary outlooks into the future.
Event production that sets standards
The award-winning glass staff canteen at TRUMPF was transformed into a futuristic venue for the event. An immersive holistic experience was created with state-of-the-art technology, light installations and interactive elements, which formed an impressive backdrop for the innovation message “Future is under construction”.
Three acts, one goal
The event was based on a three-part production build-up:
- Act 1: The connection between people and technology as the centerpiece of the TRUMPF world.
- Act 2: The global effect of the company – a round the world trip with multimedia installations.
- Act 3: A visionary outlook into the future with a 360° production that allows guests to dive into the future world of technology.
A statement for the future
With this anniversary event TRUMPF showed how tradition and innovation can have a combined effect to create a unique experience. “We are proud to have supported TRUMPF with the creation of this milestone. The event not only effectively celebrated the values and the company history but also the courage and the vision to proactively shape the future together”, says Christian Heuer, Head of Projects at what when why.