The agency from Ludwigsburg in Germany, what when why, sets new standards in sustainable event creation with their clear focus on Circular Economy. It is not only about minimizing their carbon footprint but making efficient and sustainable use of materials and resources.
Circular Economy means not disposing of products at the end of their lifecycle but to reuse or recycle them. what when why already focuses on this during the planning stages of an event by asking: What materials can we reuse afterwards? How can we reduce waste? Which supply chains are particularly environmentally friendly?
What began as an innovative idea 7 years ago has become absolutely indispensable in every customer meeting we have today”, says CEO Carsten Knieriem. Sustainability has long since become an inherent part of their daily work. With the integration of the Circular Economy the agency wants to place even more emphasis on this – despite the challenges.
Challenges and opportunities
Sustainable event development is not only creative but also pricey. “Our customers must be willing to cover the extra costs”, Knieriem explains. But interest in environmentally friendly solutions is growing. More and more companies want their events to be sustainable – also because social responsibility is becoming an increasingly greater demand.
Furthermore, sustainability is also a decisive factor in employer branding. “In job interviews questions on our approach to this topic have become more and more common”, Knieriem emphasizes.
Merging sustainability and experience
For what when why sustainability and event experience do not necessarily exclude each other. On the contrary: It is about creating events that meet the ecological demands as well as the standards of interactive experience. “To turn events into an experience, a certain amount of effort is necessary. However, it must be in accordance with ecological sustainability”, says Knieriem.
The growing sensitivity for sustainable solutions shows that rethinking our values is not only necessary but also possible. There is increasing recognition among customers that environmentally friendly events not only protect the environment but also work as a powerful signal for social responsibility. Therefore, what when why relies on a forward-looking strategy that not only sets new standards in the sector but also sustainably increases their positive impact on the environment.
what when why implements Mercedes-Benz General Distributor Conference 2024
what when why, the creative agency from Ludwigsburg in Germany, successfully implemented the Mercedes-Benz General Distributor Conference 2024 in Stuttgart by means of a compelling concept. The annually held event that brings together general representatives from the internationally renowned car manufacturer, was a successful mixture of strategic exchange, inspiration and glamorous moments – embedded in the tradition-steeped home of Mercedes-Benz.
A conference that sets standards
Approximately 120 international guests from around the world took part in this event.
The goal: To provide participants with a platform for gaining forward-thinking insights into the corporate strategy, to strengthen networks and to celebrate achievements.
The event was divided into several different parts which were perfectly tailored to meet the needs of the participants. Highlights were the conference on the main day of the event in the MB brand lab, exclusive insights into the production facilities of Mercedes-Benz and the festive Award Night.
The combination of strategic exchange, exclusive insights and unforgettable experiences turned this event into an absolute success.
Agency from Ludwigsburg creates international leadership conference in Lisbon
From 27 to 29 February 2024, the international leadership conference of the globally active company Armacell, Armarium Days 2024,took place in Lisbon with the Motto “Setting Course for Sustainable Growth”. Around 100 leaders from a large variety of countries came together in the Portuguese capital to reflect on past achievements, to discuss current topics and to set the course for a sustainable future. The B2B agency what when why, from Ludwigsburg in Germany, took over conceptualization, planning and implementation of this prestigious event.