PEOPLE.POWER.PASSION: FEINMETALL (not only) celebrates transformation
60 years of FEINMETALL not only highlights their impressive corporate history but also their transition into a new era: From a medium-sized business to an international brand. The event is aimed at activating and motivating employees and their partners by breathing life into their brand values – and especially their core value Passion.
By means of an innovative approach, we promoted the team spirit of the organization and created a feeling of togetherness that had an impact far above and beyond the actual event.
Creativity & Innovation: An event full of surprises
FEINMETALL surprised around 500 guests with an event that completely exceeded all their expectations. Instead of a conventional gala, participants stepped into an impressive off location, a former steel forge, the perfect backdrop for a spectacular project.
The idea of actively involving guests and turning them into key players turned out to be an absolute success. The surprise and the emotional moments not only enhanced team spirit but made the FEINMETALL brand more tangible in an authentic and compelling manner.
A global effect: Social media campaigns & employer branding
The event was not only an anniversary celebration but also a starting point for an international social media campaign. The focus: Involve employees as voluntary brand ambassadors.
An event that sets standards
With their 60th anniversary, FEINMETALL created an event that will be remembered. It wasn’t only an event, but an experience filled with passion, team spirit and innovation.
This anniversary shows that a company is not only defined by its products but especially by the people that fill it with life.