what when why, the creative agency from Ludwigsburg in Germany, successfully implemented the Mercedes-Benz General Distributor Conference 2024 in Stuttgart by means of a compelling concept. The annually held event that brings together general representatives from the internationally renowned car manufacturer, was a successful mixture of strategic exchange, inspiration and glamorous moments – embedded in the tradition-steeped home of Mercedes-Benz.
A conference that sets standards
Approximately 120 international guests from around the world took part in this event. The goal: To provide participants with a platform for gaining forward-thinking insights into the corporate strategy, to strengthen networks and to celebrate achievements. The event was divided into several different parts which were perfectly tailored to meet the needs of the participants. Highlights were the conference on the main day of the event in the MB brand lab, exclusive insights into the production facilities of Mercedes-Benz and the festive Award Night.
The combination of strategic exchange, exclusive insights and unforgettablexperiences turned this event into an absolute success.