TRUMPF. Global player, hidden champion and innovation leader in laser technology and metal processing. This internationally active company with strong Swabian roots has always been a pioneer in innovation and a highly attractive employer.
Communication objectives in their anniversary year: Appreciation, acknowledgement and a forward-looking approach are the focus of this year-round, integrated communication campaign for all target groups. The TRUMPF Festival 100 was conceptualized as an appreciative, activating and involving employee event. Social media was intensively utilized for employer branding. The event was one of the highlights of the internally and externally effective communication campaign.
EAn outstanding result, conceptualized and translated into action by what when why®:
The creative concept transformed the company campus into a lively festival area with four unique theme worlds. Innovative sets, activating and involving team building, interactive streaming formats and sustainable catering made the festival into an unforgettable experience. Up front a lip-sync video was individually performed around the world by the TRUMPF subsidiaries to further promote employee activation. On site teambuilding actions such as the TRUMPF Allstar Band and an impressive chain reaction machine generated additional excitement among employees.
During the “Worldwide Moment” 4,500 on-site employees became connected to the 47 global subsidiaries via interactive streaming. A talk by CEO Nicola Leibinger-Kammüller, video highlights and a strong feeling of community, served to sustainably enhance employees’ identification with the organization and their sense of belonging.
The event was a definite highlight of the communication campaign which took place throughout the entire anniversary year.
Flexibility, strong ESG commitment and www’s proximity in terms of content and geographical distance, were decisive factors for TRUMPF’s choice. In addition to the TRUMPF Festival 100, www created all other important events during their anniversary year. Such as the TRUMPF Gala 100 and the TRUMPF 100 Family Festival “Mission Future”. In so doing, we were able to support TRUMPF’s communication objectives all year round and they succeeded in reaching and inspiring all their different target groups.