Distributor Conference

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Mercedes BenzMBGDC 2024: The Roots of Excellence


The Mercedes-Benz General Distributor Conference 2024 brought general representatives from around the world to the source of the brand in Stuttgart – the home of Mercedes-Benz and a cradle of the automotive industry. The event combined tradition and innovation and created a unique concept that linked the roots of the brand to its forward-thinking strategy. The aim was to not only provide approximately 120 international guests with insights into the corporate strategy but also allow them to experience the meaning of Stuttgart as the heart of the brand.

The kick-off in the Mercedes-Benz brand lab sparked some clear incentives by means of workshops, presentations and exclusive guided tours of the plant. Participants could experience up close how brand values come alive in the state-of-the-art production facility.



On the main day, a visionary keynote, hands-on workshops and interactive formats emphasized Stuttgart’s essential role as the cradle of the brand. Guests could take away compelling ideas and valuable insights.



The Award Night was the emotional highlight of the multi-day event. Outstanding achievements were commemorated in a stylish atmosphere – a tribute to the pioneering spirit driven forward by Mercedes-Benz. An exclusive dinner and a joint festive finalé enhanced sense of community among the participants who were able to celebrate their achievements together.


The conference succeeded in merging Stuttgart’s tradition with the global aspirations of Mercedes-Benz and will be long remembered as an inspiring and positive event.