Innovation Summit

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DÜRRNEXT.assembly

In a greenscreen studio, presenters, immersive worlds and high-resolution 3D product films melt into an innovative, globally accessible customer sales event. Orchestrated by what when why®, this immersive digital event combines technology and creativity to form a unique experience.

In a high-tech streaming studio, over 20 event and communication specialists prepared this unprecedented immersive digital event for DÜRR. Customers and stakeholders from all the global DÜRR regions took part in this special interest B-to-B format.

For a total of 150 minutes, Dürr’s global innovations became the center of attention in this unique streaming format. Viewers sitting in front of their screens were taken by Dürr on a virtual journey that ranged from modular to turnkey solutions and included consulting as well as implementation concepts. Participants could dive deeply into innovations and solutions, while experts were on standby in a live chat to explain all the special technical features. This immersive experience was made possible through high-resolution projection technology in a 180-degree greenscreen studio.

Mission accomplished: Countless requests for a detailed presentation of individual products, modules and solutions reached Dürr Sales. A milestone was achieved. A new chapter was written in Final Assembly. Dürr NEXT.assembly.