what when why from Ludwigsburg stages anniversary for the Voith Group in the Voith Arena in Heidenheim
The guests of honour at the Voith Anniversary 2022 have been closely connected to the machine manufacturer for the paper industry and for technical equipment used in hydroelectric power plants, as well as for drive and brake systems, for many years. 25, 40 or even 50 years. Reason enough to thank them for their loyalty, devotion and passion with a very unique event. For the team at what when the ideal venue was the Voith Arena in Heidenheim – the home ground of the second division football team, 1st FC Heidenheim. Including a walk through the players’ tunnel and a lightshow as the finale. And as a special surprise on top, the success coach, Frank Schmidt, made a personal appearance on stage and gave a talk on success, solidarity, terms of employment and team spirit.
The Board says Thank You
The official part of the event was staged in the middle of the stadium by the team of specialists for live communication. A total of over 300 guests attended and they all sat on the VIP tribune. Voith CEOs, Toralf Haag and Matthias Lindemann, and Voith Senior Vice President Corporate Human Resources, stood on a central stage to thank attending employees for their service. After this, everyone went to the anniversary club to round of the evening together. This is also where the second highlight of the evening took place. For the purpose of this anniversary, the what when why team specifically created a remake of the successful German TV show “DingsDa”. With kids from the Voith kindergarten, who explained complex terms from the Voith business world. There was a lot of fun and laughter.
A personalized football jersey as a farewell gift
As a farewell gift, each individual guest was also presented with a personalized football jersey. “The anniversary was our first big live event after more than two years of Covid. And it became very clear again. Digital formats are an important addition in the marketing mix. But face-to-face experiences and the emotions at a live event can never be generated online”, is how Sascha Jaite, a member of the management team at what when why, summarizes the evening from the perspective of the agency in Ludwigsburg, Germany.