Event agency Munich

Live, hybrid and online events

what when why® is the leading event agency in terms of content, specialising in event marketing, live, hybrid and online events for the highest demands.

Since Covid-19 at the latest, the requirements for experiential communication have changed!
Live events with their outstanding radiant power are complemented by location-independent event formats such as online and hybrid events. That is also a good thing. Because strategic event marketing is and remains a long-term and continuous communication process, which is now also extended online.

Reaching people means reaching goals

Why is our name made up of questions? Because we want to understand our customers in every detail! This includes not only the task as such, but also the corporate strategy behind it. With comprehensive understanding as a basis, we develop event concepts that are precisely tailored to the company’s goals. Systematic target group activation and involvement guarantee sustainable effects and return on investment for our clients.

Why our event agency is the right contact for your event in the Munich region? Our holistic approach enables us to translate language, corporate culture and communication goals into an appropriate event concept in the short, medium and long term. For a successful event we use the interplay between emotional and factual dimensions. We call this: Emotion Engineering. The result: participants become participants. Participants become ambassadors.

Event marketing for companies in Munich and surroundings

Our range of services is based on many years of experience, coupled with constant further development. Building on this, we offer you a multifaceted spectrum of events. From change events, management meetings, team building, sales events and anniversaries to expos and exhibitions. Apart from event conception and marketing, the location is a decisive factor for success. As an event agency in Munich, we are very familiar with the region and maintain a close-knit network with locations and local partners. Whatever project you are planning, we can certainly put it in the right light.

Our guarantee: We make sure that the communication processes

  • are measurably successful
  • are continuously geared to your business success
  • authentically fit the situation of your company
  • Making stakeholders into ambassadors
  • build a sense of community
  • also successfully address critical issues

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New possibilities in the digital age: Online Events

In addition to classic events, we offer you so-called “hybrid events”. These are events that are staged LIVE and transmitted online as a live stream. The participants can get involved during the event by means of various interaction possibilities. These include Q&As, voting, ideas and much more. In order to watch the live stream, the participants have to join via a password protected access.

The central component of the hybrid event is the “Event Studio”. A real room in which speakers, experts, panels and presenters act as if they were on an event stage in an event location. The “Event-Studio”, in the best case equipped as a “Green-Screen-Studio”, we build up for you everywhere in the Munich region. A “Green-Screen-Studio” is not a must, but allows the use of emotional scenes, media clips and backgrounds. The www EventApp is conceptually and technically fully integrable into this solution.

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Digital Highlight: Our EventApp

In our event app “www InterACT” your guests receive all essential information at a glance. Both before, during and after the event. Participants receive a digital companion that keeps them up to date throughout the event. In addition to online based interactions, the following features are also part of the app.

  • Important information already in the run-up to the event
  • Personal agenda
  • Content interaction
  • wall of ideas
  • Matchmaking among the participants
  • Queries of opinion and mood pictures
  • Live chat function
  • Photo galleries of the event
  • Evaluations
  • v.m.

The “www InterACT” App can be set up according to your individual wishes. We would be pleased to assist you in advance also with regard to the ideal application. A participant registration is also possible. Guest data is recorded by means of the “www EasyGUEST” tool and can be managed in accordance with data protection regulations.

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Your event in Munich and surroundings
– create lasting impressions

A picture is worth a thousand words. To convey lasting impressions, we therefore rely on a combination of emotionally charged media. Meaningful video sequences and gripping images anchor your message in the minds of the participants. We also address the emotional level with background music. In this way, your event is transformed from a one-dimensional event into an experience for all senses. You will be positively remembered – with professionally created media: from image and motivation film to event and corporate sound.

Clients who trust us

Successful events in Munich and the Munich region

Leonardo Hotel Munich – Voith Turbo

The Voith Turbo Sales Conference at the Leonardo Hotel in Munich lasted two days. The participants enjoyed a varied conference part with a total of four word café sessions. During an award ceremony, individual sales employees and teams were honored for outstanding achievements.

Coal Bunker – Voith Hydro

A corporate strategy in transition – culture in transition. 180 international executives experience change and actively shape it. A converted coal bunker in Munich serves as the location: “Old meets new”. The overall course of the event is equipped with many interactive formats, the event app provides additional information and activates the open and critical discussion of the relevant topics.

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Boiler house Munich

In 2007 the renowned Kesselhaus was lovingly and elaborately converted into an event location. Its heavy steel frame construction, designed for high payloads, is still impressive today. Parts of the boiler plant and the old chimney have been preserved in their original state and have witnessed a great deal in the almost 100-year history of the Kesselhaus.

Munich Hoch5

MUNICH HOCH5 is much more than a design highlight. It is an inspiring platform for creativity, communication and exchange of ideas. MUNICH HOCH5 is based on the ideals of a contemporary location concept: modern design, intelligent infrastructure, a focus on regionality and an integration into public life. With 1,088 square metres of total space, MÜNCHEN HOCH5 extends over 3 levels.


A creative concept that combines nature, man and art. The luxuriant splendour of the plants, the high glasshouses with their unique atmosphere and the extensive outdoor area provide a magnificent backdrop. The Botanikum is the perfect venue for people who want to give their event that “green something”.

Eisbach Studios

The new Eisbach Studios between the city centre and the Munich Trade Fair Centre have flexibly divisible film and photo studios with state-of-the-art equipment. The core of the location is a complex of four studios with areas between 320 and 1,380 m².

MS Vision

With three different and versatile event areas, the MS-Weitblick offers stylishly furnished and modernly designed rooms: a view. overview. Perspective. In direct proximity to the Olympiapark, a total of 1000 square metres of space is available to you here.

Are you ready? We are, and we are passionate about working with you to develop live communication measures that bear your own signature.