{"id":5158,"date":"2024-12-02T07:26:00","date_gmt":"2024-12-02T07:26:00","guid":{"rendered":"http:\/\/blackmite.whatwhenwhy.de\/magazin\/?p=5158"},"modified":"2025-02-03T10:15:29","modified_gmt":"2025-02-03T10:15:29","slug":"why-we-do-what-we-do-the-meaning-of-a-clear-corporate-purpose","status":"publish","type":"post","link":"https:\/\/whatwhenwhy.de\/magazin\/en\/why-we-do-what-we-do-the-meaning-of-a-clear-corporate-purpose\/","title":{"rendered":"\u201cWhy we do what we do\u201d: The meaning of a clear corporate purpose"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><\/p>\n\n\n\n<p><strong>what when why<\/strong> supported BANSBACH in the development of a clear corporate purpose. This purpose serves as a point of reference, it enhances the corporate culture and is a strong signal for authenticity and a forward-thinking approach.<\/p>\n\n\n\n<p><strong>Purpose as the key to success<\/strong><br>In a constantly changing world, a well thought through purpose becomes an essential success factor. It not only provides a clear guideline for decision-making but also promotes trust, identification and attractiveness \u2013 for employees as well as for customers and clients.<\/p>\n\n\n\n<p><strong>How does a purpose emerge?<\/strong><br>what when why led BANSBACH through a structured and simultaneously creative process: Brand essence, values, vision and mission were brought together and formed a point of departure. By conducting employee surveys, we ensured that the purpose would be supported by everyone in the company.<\/p>\n\n\n\n<p><strong>The result<\/strong><br>A corporate purpose is far more than simply a guiding principle. It drives corporate culture, inspires teams and lays the foundation for a successful future. Companies such as BANSBACH show how decisive a clear purpose is for long-lasting success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>what when why supported BANSBACH in the development of a clear corporate purpose. This purpose serves as a point of reference, it enhances the corporate culture and is a strong signal for authenticity and a forward-thinking approach. Purpose as the key to successIn a constantly changing world, a well thought through purpose becomes an essential [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blank","format":"standard","meta":{"footnotes":""},"categories":[290],"tags":[292],"class_list":["post-5158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting-de-en","tag-consulting-en"],"_links":{"self":[{"href":"https:\/\/whatwhenwhy.de\/magazin\/wp-json\/wp\/v2\/posts\/5158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatwhenwhy.de\/magazin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatwhenwhy.de\/magazin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatwhenwhy.de\/magazin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatwhenwhy.de\/magazin\/wp-json\/wp\/v2\/comments?post=5158"}],"version-history":[{"count":2,"href":"https:\/\/whatwhenwhy.de\/magazin\/wp-json\/wp\/v2\/posts\/5158\/revisions"}],"predecessor-version":[{"id":5363,"href":"https:\/\/whatwhenwhy.de\/magazin\/wp-json\/wp\/v2\/posts\/5158\/revisions\/5363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatwhenwhy.de\/magazin\/wp-json\/wp\/v2\/media\/5098"}],"wp:attachment":[{"href":"https:\/\/whatwhenwhy.de\/magazin\/wp-json\/wp\/v2\/media?parent=5158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatwhenwhy.de\/magazin\/wp-json\/wp\/v2\/categories?post=5158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatwhenwhy.de\/magazin\/wp-json\/wp\/v2\/tags?post=5158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}